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13个秘诀营销你的业务与您的博客

Posted By达伦·罗斯 2009年6月16日 商业博客 0评论

虽然很多在这里ProBlogger的内容是关于“博客的商业”我经常问yabo娱乐在会上发言,并从问题的读者收到电子邮件有关企业如何use博客成长自己 - 尤其是在他们的营销工作。

Below are a 13 tips that I usually try to share with Businesses wanting to use blogging in their marketing mix.

企业博客,marketing.png

1.先听,后来博客

也许他们开始写博客之前,公司所能做的最有用的东西是监控博客。有一些奇妙的工具,周围听什么博客正在写关于你的行业,你的公司和你的产品。许多这些工具都是免费的(谷歌新闻快讯为例)。插上一些有关你和你的行业和关键字看到什么是被人津津乐道。

你还会发现,当你“听”,你会开始学习博客,以及这些在你的行业都已经在使用它的文化。这会教你很多都关于什么是可以接受的,什么礼仪,但它也可以给你如何从别人在你的利基与他们的博客做区分你的博客了一些线索。

最后 - 观看和聆听可以帮助你确定你的利基博客的关键和影响 - 这些人谁可以教你很多,你介绍的利基博客网,也许帮助您开始。

2.了解你想要达到的目标

What objective of your business is your blog helping you to meet? Don’t just start a blog because it is the ‘thing to do’. Consider what channel/s of your business your blog is going to help strengthen, what goals you want to achieve with it and what it will and won’t aim to do.

当你考虑这个,你有相当多样化的目标,为你的博客,你可能会发现。这可以工作 - 但你也应该考虑可能多个博客,如果你的目标是广泛和多样。这没有什么错与多个博客,每个都有自己的着眼点和落脚点。

3. Be Useful

Good blogs meet needs, solve problems and help those who read them in some way. This doesn’t mean your blog has to be full of ‘tips’ (although tips related to how to use your products could work) but you should consider who will be reading your blog and what sort of needs they’ll have.

他们将寻找有关你的公司和产品信息?难道他们希望找到对您的工作人员的信息?他们需要的新闻从您所在的行业?他们有特定的问题,您也许能帮助他们解决?

While being ‘useful’ might not sound like something that will convert to sales directly it can have a profound impact upon those reading your blog and your business in the long term. Solve a problem for someone and when they next are looking to make a purchase they might just come knocking on your door. Meet a need for someone and they might just tell their network about you.

4. Be Personal and Professional

There’s no single way to build a blog and no one style to have to write them in. Ultimately it’s your blog and you can develop your own approach…. BUT…. blogs do lend themselves to a personal style of communication. Your company probably already has a more static site which conveys content in the third person – use your blog (or blogs) to do something different.

Give your company a face, voice and personal touch by writing in a more personal voice, using pictures (of the author and other staff members), by showing some of the behind the scenes of your company etc. Be Human!

Try using different mediums (video, image, audio) as well as text to show your company is not just a logo and mission statement but a place where real people are at its heart.

这并不意味着专业出豆儿r – always keep in mind that everything that goes up on your blog either potentially adds value to your company or takes away from it – keep your standards high and remember that everything you publish is effectively on the web for ever (even when you delete it it’ll usually be indexed in an internet archive somewhere).

5.不要怕卖,但不要太Salesy

可以使用博客来宣传产品或运行ales oriented campaigns. I’ve seen some people argue that blogs shouldn’t be used to sell – but I think as long as you’re transparent and keep your posts useful ‘sales’ related posts can work. The key is to make the post more useful than just going with a ‘sell at all costs’ attitude.

为什么不跑,你提供的那些谁读您的博客的特别折扣,不能在任何其他地方有一个博客特别?也许提供博客读者的优惠券或奖金,当他们买?如果您提供具有价值的人,他们不会介意不时晋升。关键是让你对你的高价值和有用的博客做的一切,并避免陷入炒作旋说词。

6.链接,链接,链接

Many businesses are afraid to send people away from their blogs and end up being very insular. This ignores one of the key things that blogging has been built upon – the link. Blogging is a medium that has grown so quickly because traditionally people have been very generous with their links to other sites and blogs.

While this might seem a little counter-intuitive (sending people away from your blog) if you provide value to your readers by sending them to high quality and useful information they’ll thank you for it and be back for more. Helping people learn something, be entertained, make a great new connection, stay up to date with the latest news etc can grow your own profile and perceived expertise. It can also help you to make in-roads with others in your niche when you send them traffic and could lead to links coming back at you and fruitful partnerships.

7.建立发布的节奏

一个博客并不需要有它新的内容每天都获得成功。什么是一样的很多职位重要的是经常员额。根据我的经验的读者想知道他们会得到的内容的常规流和大量的帖子和沉默然后过长的不突然冲击。

My advice for a new blog is to aim for 2-3 posts a week when you’re starting out. In time you might be able to lift this rate to 3-4 and then move towards 4-5 in time. This way you’re not biting off more than you can chew too early and providing your readers with a steady stream of useful content.

8.避免广告

如果你的主要目标作为企业启动一个博客是发展自己的个人资料,并添加到自己的营销信息,那么你应该避免在您的博客上投放的广告。我见过一些企业上当受骗通过出售自己的博客广告制作几元钱的诱惑 - 但所有这确实是分散注意力从一个公司,你应该是广告你的读者 - 你的。

在事物的最坏的结束时,你可以通过与像AdSense的一个系统,它允许任何公司目标广告在自己的博客你的博客上投放的广告彰显自己的竞争对手。而不是让广告与一些零钱 - 开发自己的产品和服务的内部横幅广告,并把它们在关键点上你的博客,驱动读者向你购买。

9. Determine your Comment Moderation Policy

其中很多企业进入博客最大的担忧是关于他们的评论部分会发生什么。如果与仇杀客户开始做损害存在,会发生什么?如果竞争对手看到了机会,挑起事端或宣传自己?

Different companies have different approaches to moderating comments on their blog and while some bloggers can get a little rigid with their views on this – there’s really no one single rule that should be applied to all blogs. Ultimately it’s your blog and you determine how people should interact there.

我的博客上的个人的偏好是尽可能容易让他们到时评论,并允许除非诽谤,垃圾或含有淫秽语言的所有意见 - 但是你的评论政策,可能会有点比这更封闭。关键是要知道你会和不会允许提前时间,并为您的读者,提供政策某处。

也有在地方执行的政策,缓和评论系统。这可能会包括给一个人(或一个团队的人)的意见定期监测任务。

10.是互动

Blogging is often at its best when it’s an interactive thing. Encourage comments by asking questions in post, run polls and surveys, encourage your readers with blogs to write their own posts that extend ideas in yours, run competitions, offer special discounts for readers etc.

11.整合您的博客与网站

在大多数情况下,你应该仔细考虑如何将您的博客与公司现有的网站进行整合。再有这里没有规则,它会部分取决于你的目标,但它会是正常链接到您的博客从您的主要公司网站和链接从您的博客到您的网站。In most cases you’ll probably also want to make sure your blog is on your main company domain (yoursite.com/blog will work well in helping both areas of the site to build your SEO authority) and that design elements are consistent between areas.

12. Finding Readers by Leveraging Your Existing Profile and Network

一个面临新的博客,他们是否被捆绑到一个企业所面临的挑战与否是如何让人们阅读。一个在此的出发点是想你已经开发出了现有的配置文件或网络。大多数公司都有客户,员工,行业协会等,他们可以通知(不被垃圾邮件),其新的博客。

如果你的公司拥有的在线状态(你的公司网站,社交网络资料等)的其他地方你也应该链接到你的博客从这些。其他营销材料,如信纸,名片,电子邮件签名等所有能够帮助也让大家看到您的博客。

13.混合起来

如果你决定只去一个博客,而不是多个博客,为贵公司的多个通道也可以是值得混淆的内容的类型上你的博客出现。有这么多种类的职位,一个公司可以根据自己的目标,包括运行:

  • highlighting key staff members
  • 从CEO的消息
  • state of the industry posts
  • linking to breaking news in the industry
  • 民意调查
  • 新产品公告
  • 突出重点客户/顾客
  • tips on how to use products
  • 常见问题解答
  • live blogging from industry events

The sky is the limit on both the topics of posts as well as the mediums you can use to deliver them. Keep your blog fresh by mixing them up.

What tips would you give businesses wanting to use blogs as part of their marketing mix or in some other aspect of their blogging?

关于达伦·罗斯
达伦·罗斯is the founder and editor ofProBlogger Blog Tipsand数码摄影学校。更多地了解他here并与他上推特FacebookGoogle+andLinkedIn
Comments
  1. 我看到很多博客的奔波,使在互联网上的一些时髦一些非感后没有正确理解它的要点。如果他们急于和写入的速度后,他们可能会得到几百命中,但脱颖而出质量后得到更多的人气和流量。

  2. 如何向市场推出了博客上的大量信息。

    I just started a blog site with my brother, father, and a friend and we have debated about many of the topics you mentioned. Your advice on not posting everyday as a new blog greatly helped my argument, so I just sent it to all of them, thanks!

    你认为使用的Adword是真的有益于新和即将到来的博客?

    伟大的职位,我会阅读更多。

  3. Those 13 points are indeed very important and helpful. But no 6 is most especially true for me. I started blogging with the thought of just keeping readers on my pages; but when readers learn a lot from our posts without having to search for topics one by one, this especially encourage them more to keep coming back.

  4. - 避免广告

    所以,如果我正确地读这篇文章,避免广告的建议是面向那些谁拥有另一家企业......但他们有生意......正确的博客?

    这是否建议适用于那些谁严格有独自站在一个博客?

    当然,没有博客必须是所有关于广告。但是,你说,一个企业 - 一个博客,以帮助促进它 - 应该不仅仅是一个利基博客更小心?

    在此先感谢您的澄清!

  5. 嗨达伦

    谢谢你的精彩信息。我刚刚开始充分利用其他机会一个博客,我无法找到你很快。我一定会采取一切你到心脏说。

    CouldB

  6. 这是一个非常不错的文章,博客是我还是觉得我应该做的。不幸的是找到材料在博客和发现时间大约博客也很难。我应该现在的工作而我在评论这个博客...

  7. avoid ads? Interesting take… i guess it’s worth a shot for a new project i’m starting.. i’ll let ya know what worked for me and what didn’t.

    谢谢!

  8. Great tips – I will definitely be putting some of the suggestions to good use on my blog.

    我特别喜欢的建议先听 - 我刚开始使用谷歌快讯不仅对博客的主题,但只是为了让自己了解的话题都与我。

  9. I would say – add some humor. So much on the web is so dry – like Wikipedia, CNN, Techcrunch,http://www.tripcart.com/Midwest-States,Zoos-Aquariums-Index.html

    只要说清楚,你不要跟我开玩笑。照片的标题和帮助。而且使原来的幽默!

  10. I guess it’s worth a shot for a new project i’m starting

  11. Very useful trips, but beyond them there are a lot of hours of work dedicated to blogs, websites of news, info or anything else.

    继续工作的家伙,这是关键。

  12. 对于如何向市场推出了博客这些天这么多的技巧。我认为基本的东西没有任何改动。
    To attract the readers with fun element is the basic movement. However, it is not enough. Consistent Marketing approaches of websites owners are very important. It is not an easy piece of job but requires dedicated working.

  13. This is great insight on marketing a business online. Thanks for sharing the tips, man.

  14. Very good tips and advice. Thank you for sharing this information.

  15. 感谢达伦对博客你很好的意见。
    我要补充#6链接,链接,链接到我的博客=>http://bit.ly/7fZZA
    随意链接,链接,链接到我的博客和评论以上
    文章如何成为Twitter上的领导者。感谢关注和
    谁想要链接到我的博客的人会很乐意接受。

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