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Case Study: How to Run a 7-Day Challenge

发布者达伦·罗斯 2nd of May 2018 Blogging for Dollars 0评论
7-Day Challenge Case Study

Today’s post is a case study withUndercover Architect,Amelia Lee.

Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speakerJadah Sellner’s7天的挑战模式,以提高自己的领导产生和课程注册。

Here’s how she did it.

When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting. The format of “How to Get it Right” was a six-week program on a launch model, with six weeks’ membership to a Facebook group and weekly live Q&A sessions.

I already had an evergreen premium coaching program where I supported and guided homeowners through their projects over a 12-month period. This six-week program would be a standalone offering that would also give members a taste of the premium program and let them upgrade if they so chose.

在上Problogger发展,Jadah Sellner主yabo娱乐谋天(以前简单的绿色冰沙)做了她的签名“如何建立一个挑战”的过程的介绍。她使用的挑战名单建设者过成功,以及为销售产品和方案在网上大转换工具。

用它作为引线发生器我会考虑“如何做正确的事”。但我不知道我是否会被给予太多的课程之外,还是我需要拿出新的内容。

在休息期间的一个,我Jadah谈到了我的顾虑。她问起我的课程内容(一些步骤,模块故障等)的格式。她建议分享第一的我的四个模块的六个步骤。她还建议我跑现场网络研讨会(或类似的东西)的最后一天,和音高它作为一个七天的挑战。我可以告诉与会者,他们只希望有完整的程序,他们现在就可以加入并使用这一势头继续服用他们的项目动作的味道。

我最好使用Facebook群组或网页中他们面临的挑战,以保持产生潜在客户看到的人。所以,我想结合这一点。

这是我们如何建立卧底架构师免费7天的挑战。

  1. We hosted the challenge itself inside our online course platformWe already had a WordPress site with the Access Ally plugin to run our online “Your Reno Roadmap” program. We built the 7-Day Challenge as a course inside there to make it easy to:
    • create a great user experience
    • drip-feed content
    • provide extra resources.

    成员还获得了个人登录到7日挑战赛现场,这给了他们实际的课程将运行在技术上的味道。

  2. The first six steps of my “How to Get it Right in Your Reno or New Home” content became the six days of the free challenge

    这六个步骤是第一步骤,任何人都需要做,如果计划里诺或新的家庭。但通常是由房主错过。而不是共享过程中的所有内容,我用讲故事和例子来教的步骤。我创建了一个简短的视频为呈现这个信息挑战的每一天。我用我的iPad Pro来拍摄他们在我的办公室(与我们的公鸡在后台鸡鸣),并在iMovie编辑它们。

  3. 我们的在线课程中的每一天提供额外的yabo娱乐国际资源

    We included links to blogs or podcasts on Undercover Architect’s website, and other online resources. We also created an interactive PDF worksheet to help homeowners relate the learnings to their own projects. (These were created in Canva, and then made interactive in Adobe Acrobat.)

  4. 我们跑了Facebook和Instagram的广告发起挑战

    We advertised a start date for seven-day challenge It was part of the lead up to launching the program, with day seven of the challenge being the ‘cart open’ day to purchase “How to Get it Right”.It was a great lead generator.I’ve run the challenge twice now, and it’s added more than 1,500 people to my email list, with low conversion costs on Facebook.

  5. 在实际的挑战,我们上传的每一天的挑战视频卧底建筑师Facebook页面,与CTA参加,如果他们想访问课程网站内的免费资源。yabo娱乐国际

    我们使用ActiveCampaign,并且设置了允许人们选择在挑战面前自动化。他们还可以选择在挑战已经开始了。如果他们选择在第3天,他们将得到1日,2日和3日的即时访问,然后是滴加入的挑战的剩余部分。

    (We did this with a lot of “If/Then” settings in ActiveCampaign, and “Wait until specific date”. As an aside, if you’re an Access Ally owner, I recommend joining Nathalie Lussier’s Facebook Group for Access Ally. I got an immediate reply in there when asking a question about how to get this to work in Active Campaign).This meant we could run Facebook ads to each day’s video, and collect email addresses while the challenge was live.

    而每一天,我们致函提醒大家谁选择在浏览课程网站,观看影片,并抓住他们的免费资源。yabo娱乐国际

  6. 挑战的第七天是一个Facebook直播

    我讨论是否做到这一点作为一个网络研讨会。但最后我想通会有小的摩擦,如果我只是提供了它作为一个免费的Q&A卧底建筑师的Facebook页面上。我们把它上传到课程网站的人谁错过了它。在Facebook的活,我结束了为期7天的挑战,谈到推出“如何改正为”(这已经在挑战过程中预先接种),然后回答问题。

  7. 然后,我们再定位的Facebook上的广告,从挑战视频观众和电子邮件列表。在“车开”的阶段,我们也跑等活动。

现在,我们已经为“如何做正确的事”的程序运行这个挑战/发射格式的两倍。而每一次它已经作为一个伟大的转换工具。在最近一轮,购买者的25%,我们刚刚运行的7天免费挑战赛原本只加入了我们的名单。

我们也与最近推出的发现,购买者的很大一部分已经做了免费挑战两次。

我发现,面临的挑战是一个伟大的方式为客户提供高品质的,可操作的内容到UA社区,并给他们的在线程序是什么样的滋味。我也有过电子邮件的人谁我还没有准备好参加该课程,但仍赞赏学习在雷诺或新建项目的最佳第一步的经验。

怎么有这样的表现与其他发射?逢l, the last two launches of “How to Get it Right” have certainly been the biggest revenue launches I’ve done. They’ve also been the most structured, with a lead generation strategy and marketing campaign.

With the most recent launch I used the Content Strategy Pat Flynn shared during his Mastermind session to feed the launch into my podcast content. This worked really well too.

现在我回顾我怎么能成立“如何得到它的权利在你的里诺或新家园”为常绿祭,免费7天的挑战将是如何参与。约房主规划自己装修或新房的事情是,它不是季节性的,每个人都能在不同的步伐。所以,虽然“推出”战略是稀缺的,它不会成为我的观众有机会获得自己所需要的方式提供信息他们的条款。

We’re also reviewing whether the 7-Day Challenge will stay on our online course site, or whether we’ll give it a different home. I’ve noticed Pat Flynn runs his mini-courses on Leadpages, as do many other online businesses that release a video each day in the same way. We had a bit of tech management to do with each challenge as people familiarised themselves with the username/password process of logging into a site, and so Leadpages may alleviate this.

But the 7-Day Challenge is a fantastic information asset for Undercover Architect, and super valuable to those who participate. So it’s definitely something we’ll feature in our business in the not-too-distant future.

We’re currently focusing on building another complimentary online program called “Manage Your Build” that will help homeowners oversee the construction of their new home or renovation with sanity, confidence and ease.

I was incredibly grateful for the opportunity to attend ProBlogger Evolve 2017, and for what I learned there. The calibre of expertise, and the generosity of teaching and sharing, was amazing. And to have the queen of challenges herself, Jadah Sellner, give me personal advice on how to structure mine was invaluable.

So, what challenge will you create for your audience?

BIO

阿梅利亚李的背后是卧底建筑师的建筑师。

Undercover Architect is an award-winning online resource that helps homeowners get it right when designing, building or renovating their family homes.

阿梅利亚在全球超过250个项目(包括她的三个装修自己的)超过20年的行业经验。她带来的经验和专业知识,以卧底建筑师教你如何节省时间,金钱和压力在您的项目,并确保您营造一个家的,适合你现在和永远。

随着博客,播客和在线方案,亚博娱乐以支持和引导你,卧底Architect提供的诀窍,你需要有信心和控制。

退房www.undercoverarchitect.comand get started on your future family home now.

关于达伦·罗斯
达伦·罗斯is the founder and editor ofProBlogger Blog Tipsand数码摄影学校。Learn more about himhereand connect with him onTwitterFacebookGoogle+andLinkedIn
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