Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows. These include writing content, engaging readers, watching what’s going on in your niche, building networks with other blogs and sites in your niche, working on the design of your blog, moderating comments, promoting your blog/marketing, finding, managing and optimizing income streams, search engine optimization, tracking your blog’s metrics…. and more.
The problem comes when a blogger becomes obsessed with any one aspect of the list – at the expense of other aspects.
每个legiti我上面提到的事情mate things to work about on your blog (some more important than others at different stages of a blog’s life) however a blog grows best when you’re working on them all and not just when you do one of them.
Let me share five common scenarios that I see:
Not that there’s anything wrong with any of this – but if it’s all you do when are you going to write content, do some networking and moderate comments?
2.搜索引擎优化(bsessed)– I went through a phase where I became obsessed by Search Engine Optimization. Symptoms of this disorder includewriting for Search Engines instead of human beings(you know, posts with the same keywords 400 times, all bolded and in heading tags), spending more time tweaking your templates more than you spend time writing content, making every post you write link to your ‘make money online’ page which is filled with affiliate links, checking yourpage rankevery morning before you moderate your comments and sending out hundreds of emails to other bloggers you’ve never heard of before要求他们链接您的帖子...。
OK – again, SEO isn’t evil, Search Engines can actually be a rich source of traffic for your blog – however SEO is also enhanced by quality content, well coded sites and the best sites rank well in SE’s because they get linked to for their quality.
3. The Social Media Sell Out –这是大多数博客在某一阶段经历过。他们听到的关于交通的群众说像Digg或StumbleUpon公司网站可以发送和他们写后后后，特别是与获得社会书签网站的头版上的希望。
You know the posts I’m talking about – 419 Stupid Britney Spears Quotes, 10 Ways to Skin a Cat…. Really!, Ron Paul (insert anything here)….
这些类型的职位可以得出大量的流量到您的博客，问题是，它可以是一个相当空的经验，如果你没有你的博客的设计工作，并制定了如何保持读者。它也可以阻碍你的普通读者谁是物质的想要的职位。最后的交通可以说是相当的破坏性（包括你的服务器和你的帖子的评论领域 - 特别是如果你画出万个愤怒的Digg用户到您的博客）。当然 - 写一些帖子和试验社交媒体，但不要痴迷。
4.资金饥渴的Blogger– There’s nothing wrong with monetizing your blog but if someone arrives at your blog and there is NOTHING but ads above the fold of your blog you might want to have a think about the first impression you’re creating.
If every post you write contains an affiliate link or is a paid review, welcomes another sponsor, calls for new sponsors or launches your latest ebook – then you also might want to consider the reputation that you’re creating for yourself as a blogger.
5. The Stat-a-holic– if you wake up in the morning and before you have a coffee, head to the bathroom, kiss your wife or pick up your screaming baby from his cot…. you’ve just got to check your blog’s stats – YOU’VE GOT A PROBLEM!
再次，大多数博客经过一个阶段时，他们开始出来的时候，他们似乎检查他们的博客的统计多次比前一交易日几乎做别的事情 - 但对于一些博客，他们永远也长不大的出来。他们花了一小时一小时，不仅检查游客人数，但有检查的日常过程，其中每一位读者从他们浏览的网页，什么链接他们点击，他们耗时多久每一页上到达，他们离开后前往。
Knowing how people use your blog is good – but…. if you spend more time checking stats then anything else you’ll notice one big stat – no one comes back because you’re not putting enough time into writing content!
I could go on describing bloggers who obsess over promoting their blog, networking, building reader community, writing on only one aspect of your niche, exploring new blog tools etc – but you get the picture.
This stuff is all good – but you’ve got to keep some balance!
Tips for Single Minded Bloggers
Do a Time Audit– Take some time out today and think about how you use your time when it comes to blogging. Where is the majority of your time going? List all the tasks in the order that you put time in and ask yourself – am I in danger of obsessing over any one of them? What am I ignoring that I should be doing more of?
Create a Points System– Another system that some bloggers use is to create a ‘points system‘ where they give themselves different ‘points’ for achieving certain goals on their blog.
从别人那里得到反馈– I’d also recommend asking someone else for their feedback on this. Sometimes it’s easy to get distracted on one aspect of your blog without realizing it. Ask another blogger or a trusted reader or two for honest feedback on how they think you’re going. You might be surprised with what they come back with.
What is your obsession (or has been) as a blogger? Are you in danger of getting out of balance? What do you do to keep yourself more balanced?