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How to establish your brand on Pinterest (and make it popular)

发布者Guest Blogger 22nd of September 2017 Blog Promotion 0 Comments

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This is a guest post by Larry Alton

If you’re a ‘picture paints a thousand words’ kind of person, then Pinterest may be a great option for you.

Its tight-knit community and visual focus make it an ideal board for circulating and popularizing your ideas. And while it may not be as popular as Facebook and Instagram, it still has more than150 million active users each month.

Pinterest also has a number of advantages:

  • All content is publicly visible.
  • Content can quickly ‘go viral with far less effort than other platforms.
  • It provides monetization options for businesses and stores (e.g.buyable pins).

People use Pinterest in many different ways. But let’s say you want to create a business or personal brand account on it to build an audience and ultimately drive more sales. What’s the best way to maximize its popularity?

Creating the Account

First, you’ll need to create your brand’s account.

  • Find a target audience.There are millions of users on Pinterest. So what makes you unique? Decide on your target audience, and how you’re going to appeal to that niche.
  • 优化您的个人资料。With your target audience in mind, optimize your profile so it will appeal to that audience. Include keywords they might search for, and describe your brand as accurately as possible.
  • Plan a content stream.You’ll need some ideas for an ongoing content stream. What types of images will you post? Will they be photos or digital designs? What’s your primary subject matter?
  • Integrate your account.Like any social media platform, you shouldintegrate your Pinterest帐户with the other communication channelsyou have in place. For starters, you’ll want to announce your new Pinterest presence on your company’s blog and other social media platforms.

Popularizing Pins

Once you’ve created your account, you can focus to optimizing and popularizing your individual posts, known as “pins.”

Post regularly, but don’t spam

Your pins should be regular without being overwhelming. Pinterest users like a steady stream of new content, but not as much as high-volume platforms such as Twitter. Pinning once a day is fine.

But while you may only be pinning once a day, you should check in regularly and be ready to communicate with your followers. It may be worthinvesting in a mobile hotspotso you’re never disconnected from your audience.

丝芙兰has nearly half a million followers, and is a great example of how to time your pins. They’ve pinned close to 12,000 items, and yet they never flood or spam their users. They generally post post once or twice a day with things like “Today’s Obsession” and “Makeup of the Day”. They’ve clearly worked out a pinning schedule that’s perfect for their audience.

Create boards

Pinterest lets you store related pins in folders known as ‘boards’. You can create as many boards as you like, and give them whatever name best describe the pins inside them (“Recipes”, “Interior Design”, etc.) You can make a board public or secret, and even create boards containing both your own content and content shared from other sources.

Whole Foodsis one brand that’s exceptionally effective at creating and managing boards. They have more than 60 independently developed boards, each showing off recipes and ingredients in specific categories such as “summer recipes” and “Paleo”.

Be original

要注意什么您的主要竞争对手在做什么,并从他们的行动中学习。但是,不要只是把灵感来自于他们最喜爱的引脚。看看他们在做什么notdoing as well. If you want your pins to get attention, they need to show people things they’ve never seen before.

Take Japanese brand UNIQLO’s campaign to dominate the infinite scroll. They created elongated vertical images and posted them in just the right way topresent the illusion of animationwhen users scrolled past. It was never tried before, and immediately caught the attention of thousands of users.

Create tall, defined images

Most of Pinterest’s users are on mobile devices, so your best bet is to createhigh-definition, vertical images移动用户可以轻松访问。这填补了由新闻源提供的整个空间高大的图片更容易在相同的饲料胜出的图像。当图像被单色为主的效果变得更加强大。

Limit the text

Pinterest is a visual board, so keep any text on your pins to a minimum. Include a few words if you need to explain what the image is about or announce the date of an upcoming event, but otherwise keep the focus on the image.

提供实用的信息或提示

Pins have space for text as well as images. This is a great way to give your audience practical information or tips. And because they’ll want to share that information with their friends and family members, they’ll be more inclined to share your pins.

The“Build It!” boardset up by Lowe’s is a great example. Its thriving is almost entirely outsourced, giving independent bloggers and DIYers the chance to contribute their own projects, complete with how-to guides, for all their shared followers.

Repin other high-quality pins

Generate more attention for your own brand by repinning high-quality or popular pins from other brands—preferably ones that would also appeal to your target audience. This will increase your visibility in other Pinterest feeds, and help you define what your brand is and what it stands for.

You can even create boards specifically for user submissions.人类学极其成功的board called “Your Anthropologie Favorites”. Fans are encouraged to tag pins with #AnthroFave, resulting in even more visibility. And with 768,000 followers, it’s a brand you can learn a lot from.

Once you’ve created your account and have a stream of optimized Pinterest content flowing, it’s only a matter of time before you start attracting followers. And once you have your audience, you can nurture and tweak your strategy to grow your business – and your sales.

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him onTwitterandLinkedIn.

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Comments
  1. Hi Larry,

    Re-Pinning or Pinning high quality Pins from other users seems to be smart, and, something I need to do regularly.

    I am busy as a blogging bee on other networks yet, even a Pin here and there of really rocking Pins can help boost my Pinterest rep, leading to invites, traffic, all that good stuff.

    The tough part for me; little actual chatting or engagement on Pinterest. I totally get it; it is that type of network. All well and good. Yet even if there were a wee bit more talking and chatting and connecting, I could get into it a bit more.

    Either way though, super tips here Larry. Noted for my new Pinning campaign.

    感谢分享。

    瑞安

  2. Hi Larry,

    我一直在深入挖掘学习Pinterest的。你说得对,我一直专注于钉扎高品质别针,我的下面,交通似乎越来越大。

    I know that followers on Pinterest don’t really matter. But it’s nice to see that my efforts are starting to pay off.

    Just like anything else online, it takes time to learn how to use the platform. I’ve found that I really like it.

    Now if I can just make my images look a lot better. I’ve seen some amazing images on Pinterest. I’ve actually started using just one color on my pins to do some A/B testing and you’re right, those pins are doing really well.

    Thanks for sharing these tips. I’ll be sure to implement them in my Pinterest promotion efforts.

    Have a great day :)

    Susan

  3. I really like your article. It’s well written and very precise. It gave me all the information I needed to understand better all the potential Pinterest can offer in a Marketing Stategy.

    Thanks !

  4. SahilMachines says: 09/23/2017 at 4:16 pm

    Thanks for sharing these tips. I’ll be sure to implement them in my Pinterest promotion efforts.

  5. Lucas Smith says: 09/25/2017 at 1:57 pm

    通过图像更容易使用、促销,possibility to ramp up your competitiveness against other giant and well-established businesses. Plus, it’s free. There’s no losing here.
    Of course, just like in the case of other social media sites, it requires patience and, as stated, constant posts but not too much that would make you look like a spammer.

    Thanks for these really great tips. I’ll keep these in mind.

  6. flyjack Uk says: 09/27/2017 at 5:05 pm

    It gave me all the information I needed to understand better all the potential Pinterest can offer in a Marketing Stategy.

  7. BroachIndia says: 09/27/2017 at 7:45 pm

    Just like anything else online, it takes time to learn how to use the platform. I’ve found that I really like it.

  8. Thanks for these really great tips.

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