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How to Get Products to Review on Your Blog

Posted ByDarren Rowse 7th of March 2019 Blogging for Dollars 0评论

如何获得产品的评论你的博客

This post is based on178集的ProBloyabo娱乐gger播客。亚博娱乐

Whether your blog is all about reviewing products or you want to review them occasionally, it’s not always easy to get your hands on them.

I faced this problem in my early blogging days when I ran a camera review blog.

那时候我使用了七个战略,以获得产品的审查。有些人可能会显得相当明显,但其他人可能是你有没有考虑过的事情。

我会回来到那些在某一时刻。但首先,让我们来看看whyyou might want to write reviews.

为什么这是一个伟大的想法,在您的博客评论

我开始了我的相机评论博客偶然,当我贴我通过使用相机的300字的检讨。没想到从该特定岗位多。但我很快就发现,评语是太棒了。

人们搜索的评论对他们进行购买获得建议。People find them useful – they’re grateful for them. I used to get emails from people saying, “Thank you for the review you wrote on this particular camera”. And those people often became long-term readers.

Of course, reviews can also be monetised if youuse affiliate links。(And affiliate links in a review tend to convert quite well.)

Reviews are also great for getting conversations going. When you put your opinion of a product out there, other people respond – either to agree with you or to offer a different opinion.

那么,你如何真正得到产品评论?这可能是一个挑战,当你刚刚起步的,特别是如果你想要做很多的评论的。

#1:开始你已经拥有

I know this is obvious, but begin with the products or resources you’ve already purchased for yourself

My first review was of my first (and at the time only) digital camera. After that, whenever I bought a new piece of gear I’d review it – a lens, a flash, an SD card, a memory card or something else.

#2:借用朋友或联系人的产品

在创业初期,任何时候一个朋友买了新相机,我会问,如果我能借用它一两天。

这是惊人的,有多少人不仅答应,也开始来我与他们的新装备,因为消息传出去,我检讨。朋友希望把他们的新设备在我的手里,我就可以查看。他们有兴趣在我看来。

我也是一个摄影俱乐部,开辟了各种可能性的摄像头和齿轮审查的一部分。你可以加入你自己的利基类似的东西?

#3:尝试商店或租赁场所

When I was reviewing cameras back in 2004 and 2005 , manufacturers would send them out only to journalists – not bloggers.

So I asked myself, “Who has the cameras I want to review?” An obvious place was camera stores.I’d go in, introduce myself, and ask if I could borrow a camera to review in return for helping them build their online profile.

A lot of stores were really interested (and I suspect even more would be today). Lots of them let me take cameras away and review them, keeping my driver’s license or some other form of ID.

在我的评论,我联系他们,写点东西like, “This camera was provided by Michael’s Camera Store, which is a Melbourn camera store.”

Who has the type of thing you want to review?It might be a store, or even a rental place. Later on we found a camera rental company that was willing to send cameras to us to review in return for a link on our blog.

#4: Pitch the Manufacturer or Distributor of the Product

Even if you don’t think you’ve got a big profile,你可能会惊讶有多少厂家有,他们会非常高兴借给你提供你的观众是在为他们的话题审查单位。

试着去展销会或类似。在澳大利亚,我去展销会,为摄影行业并符合厂家或经销商。这是我们都借给相机回顾另一种方式。

When you pitch manufacturers, don’t just talk about how many readers you have. Talk about the类型of readers you have. A targeted audience can be much more valuable than a big one.

#5:考虑购买或租用的产品要评论

因为摄影齿轮是昂贵的,我只买产品彻底几次。我与中走出来的项目做到了:

  • 我知道会很受欢迎
  • I was fairly confident I could make enough from the affiliate links to cover the purchase.

我更常用的选项是从租赁公司租了一个星期的相机。虽然仍有一些涉及费用,我可以做从联盟链接,钱要回来。

#6:请别人写评论为您

我经常通过电子邮件发送其他博客说,“嘿,我注意到你正在使用这个特殊的相机。你介意什么你想想看写500个字?”

令人惊讶的是许多博客是如何愿意这样做,以换取一些曝光。

A couple of times, friends who were hesitant to lend me their camera (see #2) offered to write a review from their own perspective.

我还发现了一个记者谁在我们的报纸之一写了一个每周补充的相机短评。他高兴地写每次审查的两个版本,并给我们一个到我们的博客上发布。

We also had some camera stores and rental companies write reviews for us.

Some people won’t want to write a post for you, but be more than willing to talk to you.例如,一个汽车博客我认识的有异国情调牌博客。这是他很难得到厂家的汽车借给他来审查。于是,他会发现谁已经拥有了这些车的人,把他的相机并亲自采访他们。

#7: Aggregate Other People’s Reviews

我又看了看其他的评论人都写,聚集其中的一些。I’d quote from their articles and link to them from my site.

我写了一个名为像交“佳能PowerShot A60:评论”。然后,我列出了主要功能,包括从相机的制造商的照片,并写了我的想法有关功能(谁的相机可能适合,有什么特点可能丢失,等等)

Underneath that, I’d quote other reviewers. I只花了一两句话,从他们的评论,and made it very clear it was a quote. I’d also link to the source of the quote.

Normally, I’d use two or three reviews of the camera and sum up the post with my own thoughts, picking up some of the themes of those reviews.

这些天来,你也可以从YouTube,这是不是在2005年的一个选项回来几乎任何产品,你能想到的有在YouTube上的评论嵌入评论。而创作者为你高兴嵌入他们的视频在您的网站,因为它给了他们更多的意见,并提出了他们的个人资料。

这里有七个东西,你可以尝试回顾一下:

#1: Review the stuff you already own
#2: Review stuff you can borrow from your friends or network
#3:找到的地方,可以让你借你要查看的产品
#4: Pitch the manufacturers and distributors
#5:购买的产品自己
#6: Ask other people to write reviews for you (or interview them)
#7: Aggregate what other people are doing

如果你想一些帮助,实际上写的评论本身,退房episode 140 of the ProBlogger podcast: How to Create a Review Post

我很想听听这个你自己的想法,你是否定期或只是偶尔为之撰写评论。你如何获得产品评论?你关注什么类型的产品呢?分享您的想法在下面的评论。

关于达伦·罗斯
Darren Rowse is the founder and editor ofProBlogger Blog Tipsand数码摄影学校。Learn more about himhereand connect with him onTwitterFacebookGoogle+的andLinkedIn
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