This is a mistake that many bloggers fall into to numerous degrees. At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs) – however there are a lot more subtle ways of falling into this trap that are easy to fall into.
I chatted to one blogger recently who told me that he’d just realized that without knowing it his blog had become of devoid of originality. Here’s a paragraph from an email that he wrote me (shared with permission but with a request of anonymity – edited slightly to keep the blog and niche not identifiable):
“我的博客用来包含每日帖子我分享my ideas about my niche. I would research topics and the news and their share my own views on the developments happening. But slowly over time I let things slip. It started slowly with me writing a few posts taking quotes from others in my niche and then adding a few thoughts of my own. These posts were actually good and I don’t regret them – but after a while I got lazy and began to add less of my own thoughts and more and more of the thoughts of others. Now I look at my blog and on any given week my readers are lucky to hear any of my own views on our niche. They might as well simply subscribe to the 10 blogs that I quote, they’d get as much value if they did.”
The problem with having no originality on a blog:
This topic is a little tricky because I know how many bloggers fall into the ‘trap’ of simply reposting the ideas of others on their blogs. To complicate things further different types of blogs can get away with it more than others (for example some of the biggest blogs going around like Engadget and Gizmodo are largely reporting stories that break elsewhere).
但是 - 在一般情况下，如果你希望人们找到你的博客，并继续回来给它更多的需要在内容方面你的博客独特和原创的东西。这是新的博客尤其如此（可能是一些大的的摆脱它，因为他们是早期他们的壁龛）谁面对数百甚至数千的竞争对手在许多利基。
If you don’t have something unique to say then it’s unlikely that people will choose your blog to use as their source of information on your topic.
Solution:As with all of the ‘solutions’ to the problems that we’re tackling this week – today’s is pretty obvious, but somewhat difficult to actually do. The solution is to strive to produce unique and original content for your blog. This ‘uniqueness’ can happen in a number of ways including:
- The topics you cover– finding new and interesting aspects of your niche or industry that others are not covering can set you apart from the rest.
- The stance you take- 被一个故事，每个人都被覆盖唯一一个办法就是对其采取不同的立场/观点。
- The voice that you write in- 最后它有时好实际写在不同的风格或语音职。例如，如果每个人都在寻找从一个严重的分析角度的故事 - 关于它写在一种幽默的方式。如果每个人都正在争论发挥魔鬼代言人的一侧，并探索硬币的另一面。
Tips for Bloggers Attempting to Add Originality to their Blog:
In a previous post titled‘how to add to blogging conversations‘ I give the following 11 pointers on how to add value to conversations that are happening in the blogosphere without simply replicating what everyone else is saying (I’ve included just the headings of each point below – check out the post for more details on each one):
- what did they say well?
- answer questions
- what are others saying?
- look forward
- look backward
- take the ‘opposite’ tac
- ask what if?
- play devil’s advocate
Another quick tip on adding originality to your blog –share an opinion. Blogs that go beyond pointing out breaking news and that share opinions on their topic tend to generate discussion, get the attention of other bloggers and build readership. People want to know what you think and feel about your topic – so tell them.