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Having a Lack of Original Content on Your Blog – How to Let Your Blog Go #8

Posted ByDarren Rowse 26th of June 2008 Miscellaneous Blog Tips 0 Comments

Let-Your-Blog-Go 这个星期,我们一直在寻找各种方式,博客让他们的博客退化。今天我想谈的东西,有杀博客很快的潜力 - 缺乏原创内容或观点。

This is a mistake that many bloggers fall into to numerous degrees. At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs) – however there are a lot more subtle ways of falling into this trap that are easy to fall into.

I chatted to one blogger recently who told me that he’d just realized that without knowing it his blog had become of devoid of originality. Here’s a paragraph from an email that he wrote me (shared with permission but with a request of anonymity – edited slightly to keep the blog and niche not identifiable):

“我的博客用来包含每日帖子我分享my ideas about my niche. I would research topics and the news and their share my own views on the developments happening. But slowly over time I let things slip. It started slowly with me writing a few posts taking quotes from others in my niche and then adding a few thoughts of my own. These posts were actually good and I don’t regret them – but after a while I got lazy and began to add less of my own thoughts and more and more of the thoughts of others. Now I look at my blog and on any given week my readers are lucky to hear any of my own views on our niche. They might as well simply subscribe to the 10 blogs that I quote, they’d get as much value if they did.”


The problem with having no originality on a blog:

This topic is a little tricky because I know how many bloggers fall into the ‘trap’ of simply reposting the ideas of others on their blogs. To complicate things further different types of blogs can get away with it more than others (for example some of the biggest blogs going around like Engadget and Gizmodo are largely reporting stories that break elsewhere).

但是 - 在一般情况下,如果你希望人们找到你的博客,并继续回来给它更多的需要在内容方面你的博客独特和原创的东西。这是新的博客尤其如此(可能是一些大的的摆脱它,因为他们是早期他们的壁龛)谁面对数百甚至数千的竞争对手在许多利基。

If you don’t have something unique to say then it’s unlikely that people will choose your blog to use as their source of information on your topic.

Solution:As with all of the ‘solutions’ to the problems that we’re tackling this week – today’s is pretty obvious, but somewhat difficult to actually do. The solution is to strive to produce unique and original content for your blog. This ‘uniqueness’ can happen in a number of ways including:

  • The topics you cover– finding new and interesting aspects of your niche or industry that others are not covering can set you apart from the rest.
  • The stance you take- 被一个故事,每个人都被覆盖唯一一个办法就是对其采取不同的立场/观点。
  • The voice that you write in- 最后它有时好实际写在不同的风格或语音职。例如,如果每个人都在寻找从一个严重的分析角度的故事 - 关于它写在一种幽默的方式。如果每个人都正在争论发挥魔鬼代言人的一侧,并探索硬币的另一面。

Tips for Bloggers Attempting to Add Originality to their Blog:

In a previous post titled‘how to add to blogging conversations‘ I give the following 11 pointers on how to add value to conversations that are happening in the blogosphere without simply replicating what everyone else is saying (I’ve included just the headings of each point below – check out the post for more details on each one):

  1. what did they say well?
  2. 他们怎么会错过?
  3. answer questions
  4. what are others saying?
  5. 它适用于你怎样?
  6. look forward
  7. look backward
  8. 扩展的想法
  9. take the ‘opposite’ tac
  10. ask what if?
  11. play devil’s advocate

Another quick tip on adding originality to your blog –share an opinion. Blogs that go beyond pointing out breaking news and that share opinions on their topic tend to generate discussion, get the attention of other bloggers and build readership. People want to know what you think and feel about your topic – so tell them.

Further Reading

About Darren Rowse
达伦·罗斯的创始人和主编yabo娱乐ProBlogger博客技巧Digital Photography School. Learn more about him这里和connect with him onTwitter,Facebook的,Google+LinkedIn.
  1. I like the tip about writing in a different voice. I have been doing that lately and it’s weird when you go out of your comfort zone but wow you learn new things. Who knew. lol

  2. 我已经看到了一些博客上写博客博客提示放弃,因为他们觉得A-名单博客已经覆盖了他们即将写的话题。

    But I think the one stopped them from advancing and producing original content is their own thoughts. I believe there are still ideas uncovered and the experience isn’t the same for every blogger.

  3. You know, it’s kinda weird you mentioned this, since many large blogs (eg. lifehacker) just link to other blog posts. I admit that they do have a lot of amazing content, but sometimes they just go about linking to other sites.

  4. Another excellent addition to this series, Darren! I’ll be very sorry when this series ends. : ( But, for now, hurray!

  5. 在一个恒定的,任何博客可以提供,没有一个人可以是相同的:他们的观点。对我来说,这是什么使得一个博客独特和有趣。

    I will admit, however, that I’ve felt that no new views could be offered on a few of the topics I’ve written about. It’s a weird mutated form of writer’s block, and the best way to get rid of it is forge ahead. Individual ideas are the best part of reading and writing!

  6. I have a lot of thoughts about myself.
    About growing up and learing from my mistakes.
    I really want to write this kind of posts but I really want to earn extra income.
    Thats it for now. Thanks.

  7. the 11 tips mentioned in ‘how to add to blogging conversations‘ are helpful. sometimes it is difficult to create complete new ideas on my own niche. It is a good way to both create your own posts while adding to the value of referenced post.

  8. Thanks for the excellent 11 tips on adding value to a conversation that is already happening. I’ll try few of those techniques soon on my blog.

    The Geek Stuff

  9. From my own (limited) experience this is definitely one of the hardest traps to avoid.

    Coming up with fresh ideas is a daily pressure that I can imagine many new bloggers (and even seasoned old pros) will struggle with. I know I’ve certainly not found it simple.

    Writing in a different voice is certainly a method I’ll try in the future.

    I think short posts can also come to the fore with this problem — better to publish something short and unique than slave over a long piece that actually amounts to very little in meaningful content.

  10. 每天写原创内容是不是每个人一件容易的事
    (some people Darren are natural with it though) but its not entirely impossible

    you can write great unique contents like Darren or any other great blogger in this world. all you have to do is write what you like, and write it in style that other would love to read

    as they say great people dont do different things they do things differently.

  11. 每天写原创内容是不是每个人一件容易的事

    you can write great unique contents like Darren or any other great blogger in this world. all you have to do is write what you like, and write it in style that other would love to read

    as they say great people dont do different things they do things differently.

  12. It ain’t easy for me to get originallity..

  13. All bloggers have this problem at some point.I´m a member of many forums and discussion boards.I get many good ideas for blog posts from these.

  14. @Louis Liem

    I posted a parody on meta-blogging which was off the cuff a couple of days ago. It was unexpected, but I had a lot of FUN with it.


    Do you think it’s just OK to hold off a post if you’re just not having a good “passion day”?

    Perhaps an advantage to a blog that isn’t too niched is that you build permission to be different once in a while (our moods change, so why fight it?)

    Build readers expectations of some consistency but also surprising spontaneity and originality. Isn’t that the juice of blogging anyway?

  15. yeah!
    I a novice in this field too but Im trying to make my posts as original as possible and answer some questions, not about making money but about life.

  16. 我有同样的问题,你谈到了博客来了。其原因是矿我偏离了轨道,并开始与我在写开始厌烦。

    Unsurprisingly the readers disappeared. Thankfully now with a new focus and new enthusiasm they’re returning.

  17. Great post, don’t totally agree on what the blogger himself said though; “They might as well simply subscribe to the 10 blogs that I quote, they’d get as much value if they did.”

    But it greatly depends on how he brings the entries and what it’s about. For some it works greatly to summarize together what others have written, I know for one I greatly prefer it over reading 10 separate blogs as I just don’t have the time for that.

  18. 我在照片中微笑,达伦 - 我经常陷入像猫的感觉陷阱......我催眠自己进入思维,所有的好东西已经涵盖了许多医生是写我的利基,何必呢。或者说,我没有把足够的意见成后,它很无聊。但是,您的帖子提醒我记住事实是只有在世界上,我们每个人之一,我们的博客是一个机会,我们把我们的独特的指纹(blogprint?)进入博客圈。我将释放内部禁令我已经把我自己和尝试变得有点本周更自以为是的:)谢谢你的微调。

  19. My favorite tip for writing unique tips/commentaries on OPWs (other people’s writings) is to apply my own coffee-slanted take on the ideas presented.

    Readers, I’ve found, don’t want wishy-washy – they want definitive views (right or wrong) that evoke powerful emotions from them. And because my life experiences are utterly unique, I can always spin things in ways nobody else does online.

    ‘course, the same goes for everyone else! It’s a matter of having the self-confidence to be so bold in one’s blog.

    Data points, Barbara

  20. 我可以分享我的想法吗?我总是不断的新文章观点日记,和我有两个系列的文章在我的博客上会。所以,我总是有东西可写。而伟大的研究可以给你的想法。我的博客上流行的成语并开始得到公布了一系列新系列。我对第二个系列由三个职位了。我猜保持这样的系列将让你的读者坚持,你会得到一些内容的想法去。无论如何,博客是喜欢运动,我们不能不去做一天。大多数博客逐渐停止发布,并死了可怕的死亡。我不希望出现这种情况我cutewriting。


  21. 我即将从众多博客的unsusbscribe因为我觉得他们如此重复。讽刺的是,我似乎无法在我会叫我“小众”发现了什么有趣的。

    Since part of my concept for my blog is to share advice from the experts, I do link out to other sites regularly, but I don’t usually quote them, and I try to put my own spin on the material, specifically how the advice has worked for me.

    I think I need to get braver about challenging some of the wisdom out there!

  22. Unique content and especially ideas will always be on the first place. English is my second language as well but I do pretty good , I think that people that don`t handle English very well, and more specific , the grammar is more important , should either start learning English first and then blog or blog in their their own language. It`s not very pleasant to surf over blogs that don`t really make any sense in their posts , their English is just pathetic , no wonder there are not many readers or subscribers on those blogs. But let`s give all a chance.


  23. 博客s that go beyond pointing out breaking news and that share opinions on their topic tend to generate discussion, get the attention of other bloggers and build readership. People want to know what you think and feel about your topic.


    Good post.

  24. Another thing that keeps you motivated is having a clearly defined objective. If you know where you want to take your blog you’re not going to run out of blog post ideas and original content very easily. If you can afford and if you are serious about the success of your blog, you should also hire a writer or two so that there are no gaps between different postings. Once you have built up some traffic other bloggers will start requesting you to write guest blog posts for your blog. Then you will be inundated with original blog content.

  25. Excellent words here about content. I actually carry a small note book with me every where I go. When ever an idea comes into my head I jot it straight down.

    You will be stunned how much content you cna build up this way

  26. Good post and good series!

  27. A good tool is focusing on issues that are interesting to you. If something really resonates with the author, there is a good chance it resonates with many others as well.

  28. 不错的帖子,在解决方案的一部分伟大的3分。

  29. Hi Darren,
    You’re right about fresh content. I think of the blogs I enjoy reading similar to weekly magazines or even daily newspapers. There is an assumption that the content in those will be new with each issue, not the same article from last week, or “borrowed” from some other magazine or newspaper. We’re in the publishing business and we compete for readers’ attention with these professional journalists. We need to churn out original, interesting stuff or readers will click on to the next site.
    Hope you’re getting some sleep!

  30. Two ways you can find original content to write about is to look at popular threads on forums in your chose niche.

    See what people are talking about and write an article about that subject and put your own slant on it.

    Also, look at your web stats. Are visitors finding your website by typing in a specific question into the search engines?

    If so, write a specific article which answers that question, to create an optimised page for that specific search phrase and drive even more traffic in the future!

  31. Excellent idea. We need to find the topic that is focus on current trends and not used by other blogger.

    Incase, if its there, try to address that things that other bloggers forgot to address in their post

  32. 真棒并刷新......我喜欢做在一天的健康话题和一般运行最新的健身方法,然后收拾了一些文章,拿出我自己的新鲜创意。

    It’s important to note that the best and most innovative ideas are usually sprung from or tweaked from another source…not to be confused with plagiarism. I think the coolest way to come up with ideas is to read up and be an observant blogger; ideas don’t necessarily come out of thin air, but can be discovered quite easily from the shortcomings of other content sources.

  33. I spent a lot of time researching my topics and like to develop my own opinions on theories and ideas. I would say that researchin topics probably takes up around 50% of my time. All the content on my blog is original and is based on my knowledge in the area.

    You have to remember there are millions of blogs out there all competing for the same readers. You must add something extra to the usual ABC, otherwise you have no leverage.

    I have massive aims for my blog and want it to be the number 1 personal development blog around. I know this will take time, but even at this early stage I try and deliver maximum quality in every post. Regurgitating info from another blog is not going to provide longevity to your blog.

    记得博客本身并不赚钱,not a business.It is just a self promotional tool to assist your business. There are too many bloggers out there with bland content, the way to make in this game is to offer something new to the table, give your own personal experiences in the subject and do not be afraid to go against the grain.

    Your blog has to mean something more to you than making money, you uhave to have a real passion for your subject, do this and with little bit of luck you will see success.

    This could nearly be a new post!

  34. My problem on the other hand is, a lot of other sites/bloggers/forums are copying my content. i even placed a content copyrigh tbutton on my site, but that does not stop them to copy my post then post it in their sites. What’s even worse, they do not put a link bank to my site

  35. I usually, write two post every week on my blog…..which i think is enough to get good audience……can you tell me, how to invite people to write something on my blog….



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