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如何为您的博客雇用作家

Posted ByDarren Rowse 22nd of April 2021 Creating Content 0评论

如何为您的博客雇用作家

This blog is based onepisode 169Problogyabo娱乐ger播客。亚博娱乐

Most blogs start out as a solo effort, with one person doing all the writing, marketing and social media updates. That’s certainly how I started all my blogs.

But while I still produce most of the content on ProBlogger, it’s a completely different story over at dPS (Digital Photography School). There I have 50 writers and one editor working for me to produce 14 new posts every week.

我不写这些。

那么我是如何从写下所有自己的内容来与一支作家为我做的作家团队进行写作?你应该在想和你的博客做类似的事情吗?

I can’t really answer that question for you. But what Ican请告诉你如何以及为什么我做到了,并指出了这样做的利弊。

But first I need to tell you something important.

This isn’t the endgame.

Don’t think you need a team of writers before you can consider yourself a successful blogger. There’s nothing wrong with doing it all yourself, no matter how long you’ve been blogging and how many readers you have. In fact, having multiple people writing for your blog could do more harm than good, especially if it’s a personal blog or one where you’re central to its branding.

But if your blog’s focus is on content and information rather than your personal view on things, then bringing in multiple writers might be worth considering.

DPS故事(第1阶段)

当我在2006年开始数字摄影学校时,我一周写了三篇帖子。在那个阶段,我是一个中级摄影师,并完成了一些婚礼,所以写了一下初学者瞄准的内容。虽然这可能看起来有限,但我想出了大约200个我可以写的主题,这将让我能让我去几年

Back then my goals were to:

  • 建立我的流量
  • 建立我的档案
  • rank in search engines
  • 将人们挂钩订阅我的博客和电子邮件列表
  • build my brand
  • 建立一点参与。

And while they were all important, it was building that engagement that helped me take the blog to the next stage.

DPS故事(第2阶段)

我建立订婚的一件事就是开始一个Flickr组。这是与其他摄影师一起参与的完美场所。并看着他们发布的照片​​,我可以告诉他们一些关于摄影的更多信息而不是我。

And they seemed more than happy to share their knowledge. Many of them read my blog posts and provided great information in their comments.

And it got me thinking.Would they be willing to write guest posts for the blog?

现在我本可以发送给他们一封电子邮件,“嗨。你有兴趣为我的博客写一篇旅游帖子吗?“但我决定采取有点温和的方法。我只是问他们,如果我可以用他们的意见作为博客帖子的一部分。大多数人都完全没问题。

我还建立了一个Flickr集团的一个地区,人们可以为我提交提示,包括在未来的博客帖子中。(我已经简单明了,这就是我的贡献所做的事情。)如果我正在做一个关于肖像的帖子,我会要求提示和技巧,而且很快我就足够了。事实上,他们中的一些人很长,详细说明他们成为自己的帖子。

很多摄影师让我在我的帖子中使用他们的照片,甚至提供了有关他们用于创建它的设备和技术的信息。我也要采访他们关于各种拍摄场景(婚纱摄影,景观摄影等)

Some of them emailed me to say how much they enjoyed contributing to the blog. And in my reply to thank them I said that if they ever wanted to write a longer piece I’d be happy to talk about it.

At this point Digital Photography had been running for a couple of years, and there was a real sense of community and engagement on the blog. And because of that, a few people agreed to write guest posts despite the fact I couldn’t pay them. They simply wanted to give back to the community. Later I created a “Write for dPS” page where people could submit their ideas, and soon I had a pool of guest writers who were all willing to contribute one guest post a month.

这铺平了......

DPS故事(第3阶段)

到目前为止,博客稳步增长并获得更多和交通。但我想通过提高出版频率来保持势头。我的目标是每周发布14个帖子(每天两个),这意味着我需要一支作家团队,我可以依赖一周的一周内创建伟大的帖子。

但是,要问一下是免费的人,这是很多。因此,我开始联系了那些为我们写过的访客帖子的人并询问他们是否愿意一周愿意撰写帖子,如果我支付给他们。

我们从两个常规贡献者开始,每篇文章支付50美元。他们也被允许在博客上宣传他们的电子书,这帮助他们赚得更多。

As the blog got more traffic (and more revenue) we grew our team of writers and started publishing more and more posts each week. We now have a team of 50 writers working together to produce 14 posts a week. Some of them write a post every week, while others write one every month.

正如你所期望的那样,其中一些人变得如此成功,他们不再有时间为我们写作。这意味着我们需要不时雇用更多作家。这就是我们的方式。

The hiring process

Rather than advertising for a writer whenever we lose one, we hire people in batches. We tend to advertise every few months of so, and typically hire five people at a time.

We start by posting an advertisement on theyabo娱乐Problogger工作委员会。在那个广告中,我们清楚地说明了我们正在寻找的那种人。我们还要求每个申请人提交他们的工作样本,以帮助我们做出决定。

一周后,我们停止接受应用程序并开始通过它们。

我们首先发送那些我们所知道的不是很好的契合电子邮件,这些电子邮件沿着“谢谢申请。我们真的很抱歉,但我们无法取得您的应用程序“。(我们使用模板尽可能快速且简单。)

We then send an email to those we’re interested in that says, “Thanks for your application. Here’s what happens next. We’ll be in touch soon.”

Nest, we sort these applicants into groups (‘Great’, ‘Good’ and ‘Okay’). We’ll grab as many people as we need from the ‘Great’ group first, and if we still don’t have enough we’ll move to the ‘Good’ group, and so on.

We then tell the people we’ve short-listed about the job – what it entails, what it pays, etc. – and ask them to write a trial post for us (which we pay for). This helps us determine not only the quality of their work, but also what they’re like to work with. Can they deliver on time? Are they high maintenance? Do they understand what WordPress is and how to write for that audience? Will they respond to comments people make about their article?

It’s also a way to see whether their style resonates with our audience – what voice they write in, how accessible their content is, how inclusive they are, how clear they are. And it also gives us a chance to see how our audience will respond to them. Do they get a lot of comments? Do they write in a way that’s engaging and gets lots of shares? You get a real feel for people through this process.

如果我们对他们感到满意(并且他们对我们很满意),我们雇用他们。

希望这个故事能帮助你为自己的博客找到作家。但是在开始提供优惠之前,我想指出让多个有助于您博客的人的一些优点和缺点。

新作家的利弊

让我们从好处开始。显然,您将在博客上发布更多内容,您的读者和谷歌将欣赏。但是,拥有多个作家也可以为您的博客添加各种各样的写作方式。他们中的任何一个都可以带来一个新的读者浪潮。

It also allows you to publish more specialized content. One of the benefits of having so many people writing for Digital Photography School is it now has so much more content that’s written for expert photographers – content I could never write myself.

But there are also a few drawbacks. It takes time to find, select and train new writers. And if you don’t have a dedicated editor in your team, you may find yourself editing every post that comes through as well.

You may also find that some of your readers don’t like a particular writer’s style or personality. If that happens you need to consider whether keeping them on is worth the potential risk to your readership, and even your brand.

当然,大多数定期贡献者将费用ct to paid.

对你来说

For those of you who have been thinking about hiring writers for your blog, has this post helped you make your decision? Let us know in the comments.

对于那些已经有多个人为您的博客写作的人,您是否有可能添加的提示或建议?

Photo by Museums Victoria on Unsplash

关于Darren Rowse.
Darren Rowse is the founder and editor ofProBlogger Blog Tipsand数码摄影学校。Learn more about himhereand connect with him onTwitterFacebookandlinkedin.

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