For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.
要创建您的第一个读者的头像，你需要花一些时间思考和写作关于类型的读者，你要么试图达到或谁已经在读你的博客。形容他们在尽可能多的细节，你可以 - 他们是谁，他们的利益，所以他们可能会阅读您的博客以及他们的需求是什么。
The idea is that you end up with a picture of who you’re writing for that you can then use to create posts that will resonate more strongly with your actual readers.Before I talk about the benefits of doing this and make some suggestions on how to create reader avatars for your own blog, let me show you one that I first created several years ago for myphotographysite
Grace describes herself as a Mom-a-raz-zo photographer because 90% of her photos are of her young children. She’s 34 years old and lives in London.
She is in the market for an entry level DSLR and lens to help her capture her kids growing up. She studies photography is high school so has a basic understanding of how to use a camera, but until now has been using an entry level point and shoot camera.
Grace reads dPS for two reasons - firstly to help make a decision about which camera to buy. She’s a little nervous about making the choice and is looking for the advice of others. She’s also looking to connect with other Mom-a-raz-zo photographers and to learn how to improve her portrait photography.
Grace is a photography book addict - she subscribes to a photography magazine and has an expanding collection of portrait related photography books.
也许使用的是什么她得知在拍摄自己的孩子 - - 拍摄其他家庭约一天，从她的摄影赚赚格雷斯的梦想。在实现这一目标她最大的障碍是缺乏自信的表现（她担心很多别人怎么想她的工作）和设备（她正在保存）。
Grace is on Facebook, is a heavy user of email and has a Flickr account.
The profile above describes one of the types of readers that we have on DPS – people whose main use of their cameras is to photograph their kids.
The profile describes why “Grace” reads DPS, some of her dreams, the type of photography she’s into, how else she uses the web, a little about her demographics, the level she’s at, and so on.
Here’s another one from a different type of reader at DPS:
Keith is a first time digital camera owner. He’s recently retired and has bought an entry level DSLR to help him record an upcoming trip across the USA.
Keith reads dPS to work out how to get the mosts from his new camera, which to this point, he is using only in Automatic mode.
His needs and challenges are fairly beginner level and include learning about settings like Aperture, Shutter Speed and ISO, knowing how to get his images off his camera and to store them safely, as well as basic composition techniques.
Keith dreams of taking great landscapes, macro photography and a little portrait work.
Keith has been online for years, but his preferred way to connect online is email.
Again – I’ve described another type of reader in a similar way to the first.
在每一种情况下，读者的个人资料是基于数码摄影学校社区内的读者群了。或者你想读您的博客类型的人 - 如果你刚开始使用您的博客，这同样的工作，以吸引潜在的读者来完成。
希望你已经可以看到一些这类读者化身的好处 - 但让我列举几个我发现最有用的东西：
It makes your blogging feel more relevant and personal – I find that having a person (real or pretend) in mind as I write reminds me that there are real people on the other end of my posts. There are people with faces, names and needs – I find it inspiring to visualise them reading what I write, and thinking about them helps me to write in a more personal tone.
It informs your writing – having these kinds of avatars in mind as I write reminds me of some of the problems and questions that readers might have. That leads me to write write more practical posts that focus on real readers’ needs. Often as I write, I visualise the questions and reactions that these different readers might have to my posts – and then try to build answers to those into what I’m writing.
It identifies opportunities – although it was several years ago now, I still remember writing the first profile above (Grace) and realising that quite a few of my readers have mentioned their dreams of one day making some money from their photography. As a result, I created a section of the DPS forum specifically about making money with photography ... and later, we published an ebook on “Going Pro”. (Note the forums are currently closed.)
它可以招募广告商乐于助人 - 潜在的广告客户会想知道你是什么类型的读者。你可以简单地与他们分享你的读者的化身：没有必要通过一个新的答案每次去思考。这也表明，你想过你的读者和运行一个专业的网站。
它确定的方式与你的读者连接 - 你会发现我已经包含的其他内容的读者在网上确实在配置文件的详细。这是真正有用的，以了解其他网站上的阅读器使用，他们更喜欢，因为这其中社交网络可以识别机会，以确定地方潜在的新读者挂出。
How to Create a Reader Profile?
There are no real rules – you can see I’ve developed a certain style in my personas above. I added a picture to each of the type of person in the profile to further personalise it. I’d suggest trying to include information in the following areas:
Demographics – basic facts, like age, gender, nationality, and education level. You can use Google Analytics not only to see how many readers are coming from which countries, but also to see how your readers fall into different age categories, and what the balance of genders is.谷歌的受众特征和兴趣页面explains how this works.
财务状况 - 是你的读者富裕，安全的，或者只是有关管理？这显然会影响您选择，以促进作为子公司的产品类型，或自行创建。
Needs and/or challenges – what are your readers struggling with, or what are they keen to know about? With photography, for instance, readers like Grace will want to know how to capture their children as they grow up.
How they use the web – you might want to think about the other blogs they read, the news sites they visit, the social networks they’re active within, and whether they tend to browse on a computer or on a tablet / mobile (again, Google Analytics can give you insight into this).
Motivations for reading the blog – for instance, are your readers hobbyists or taking their first steps into a career related to your topic? Do they read your blog to be inspired, educated, or entertained?
与话题的经验水平 - 是你的读者总初学者，经验丰富的，或者介于两者之间？您可能要为人们创造不同层次的经验和熟悉的话题几个读者的化身。
Dreams – what do they wish they could accomplish ... and how can you help them get there? You might find that the emails you receive and the comments on your posts help you figure out what your readers’ dreams are.
Of course, this isn’t an exhaustive list – if you’ve created a reader avatar (or several) before, please feel free to share your suggestions and tips in comments below.
Let me finish this post off with one last persona – again for DPS.
Gareth (39 and living in Denver) prides himself on being one of the first people in his friendship group to own a digital camera. He invested heavily in a Sony Mavica that had the ability to take and store 9 images on a floppy disk!
加雷思卖掉了他丰富的胶片相机套件几年前，完全转化为佳能数码单反相机包，他会定期更新，并增加了每当一个新的相机，镜头或配件来进入市场。他还收集了一系列的其他相机 - Liecas，Holgas等比较模糊的车型。他具有较高的可支配收入。
加雷斯·布鲁里溃疡是一个成功的自由设计师t had recently put together a portfolio site for his photography and is on the way to going pro as a photographer.
加雷斯知道的大部分了解photography - he is part of dPS because he loves to show his work and help others improve their photography. He’s also looking to increase his profile and exposure as a photographer.
加雷斯拍摄一切 - 他特别热爱现场音乐摄影，城市景观和任何实验。
Gareth is an early adopter in many areas of life - he’s prolific in social media circles, has his own blog, Flickr account and is active on Facebook, Twitter and regularly uses Delicious for social bookmarking.
Now it’s over to you. Have a go at writing at least one reader avatar for your blog ... and leave a comment below to let us know how you got on.