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How to Create a Reader Avatar for Your Blog

Posted By达伦·罗斯 18th of October 2017 博客推广 0 Comments
How to create a blog reader avatar

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.

要创建您的第一个读者的头像,你需要花一些时间思考和写作关于类型的读者,你要么试图达到或谁已经在读你的博客。形容他们在尽可能多的细节,你可以 - 他们是谁,他们的利益,所以他们可能会阅读您的博客以及他们的需求是什么。

(我们已经创建了你可以用你做到这一点帮助一个模板,我会在整个这个帖子被分享我自己的读者化身的一些例子。)

The idea is that you end up with a picture of who you’re writing for that you can then use to create posts that will resonate more strongly with your actual readers.

Before I talk about the benefits of doing this and make some suggestions on how to create reader avatars for your own blog, let me show you one that I first created several years ago for myphotographysite

"Grace"
Mom-a-raz-zo

Grace Momarazzo Avatar

Grace describes herself as a Mom-a-raz-zo photographer because 90% of her photos are of her young children. She’s 34 years old and lives in London.

She is in the market for an entry level DSLR and lens to help her capture her kids growing up. She studies photography is high school so has a basic understanding of how to use a camera, but until now has been using an entry level point and shoot camera.

Grace reads dPS for two reasons - firstly to help make a decision about which camera to buy. She’s a little nervous about making the choice and is looking for the advice of others. She’s also looking to connect with other Mom-a-raz-zo photographers and to learn how to improve her portrait photography.

Grace is a photography book addict - she subscribes to a photography magazine and has an expanding collection of portrait related photography books.

也许使用的是什么她得知在拍摄自己的孩子 - - 拍摄其他家庭约一天,从她的摄影赚赚格雷斯的梦想。在实现这一目标她最大的障碍是缺乏自信的表现(她担心很多别人怎么想她的工作)和设备(她正在保存)。

Grace is on Facebook, is a heavy user of email and has a Flickr account.

The profile above describes one of the types of readers that we have on DPS – people whose main use of their cameras is to photograph their kids.

The profile describes why “Grace” reads DPS, some of her dreams, the type of photography she’s into, how else she uses the web, a little about her demographics, the level she’s at, and so on.

Here’s another one from a different type of reader at DPS:

"Keith"
Grey Nomad

keith grey nomad avatar

Keith is a first time digital camera owner. He’s recently retired and has bought an entry level DSLR to help him record an upcoming trip across the USA.

Keith reads dPS to work out how to get the mosts from his new camera, which to this point, he is using only in Automatic mode.

His needs and challenges are fairly beginner level and include learning about settings like Aperture, Shutter Speed and ISO, knowing how to get his images off his camera and to store them safely, as well as basic composition techniques.

Keith dreams of taking great landscapes, macro photography and a little portrait work.

基思是一个预算,住了他的积蓄。他愿意花一点点地提高自己的摄影,但仔细研究所有购买。

Keith has been online for years, but his preferred way to connect online is email.

Again – I’ve described another type of reader in a similar way to the first.

在每一种情况下,读者的个人资料是基于数码摄影学校社区内的读者群了。或者你想读您的博客类型的人 - 如果你刚开始使用您的博客,这同样的工作,以吸引潜在的读者来完成。

你为什么要创建读者头像?

希望你已经可以看到一些这类读者化身的好处 - 但让我列举几个我发现最有用的东西:

  • It makes your blogging feel more relevant and personal – I find that having a person (real or pretend) in mind as I write reminds me that there are real people on the other end of my posts. There are people with faces, names and needs – I find it inspiring to visualise them reading what I write, and thinking about them helps me to write in a more personal tone.

  • It informs your writing – having these kinds of avatars in mind as I write reminds me of some of the problems and questions that readers might have. That leads me to write write more practical posts that focus on real readers’ needs. Often as I write, I visualise the questions and reactions that these different readers might have to my posts – and then try to build answers to those into what I’m writing.

  • It identifies opportunities – although it was several years ago now, I still remember writing the first profile above (Grace) and realising that quite a few of my readers have mentioned their dreams of one day making some money from their photography. As a result, I created a section of the DPS forum specifically about making money with photography ... and later, we published an ebook on “Going Pro”. (Note the forums are currently closed.)

  • 它可以招募广告商乐于助人 - 潜在的广告客户会想知道你是什么类型的读者。你可以简单地与他们分享你的读者的化身:没有必要通过一个新的答案每次去思考。这也表明,你想过你的读者和运行一个专业的网站。

  • 它确定的方式与你的读者连接 - 你会发现我已经包含的其他内容的读者在网上确实在配置文件的详细。这是真正有用的,以了解其他网站上的阅读器使用,他们更喜欢,因为这其中社交网络可以识别机会,以确定地方潜在的新读者挂出。

它会寻找机会,您的博客赚钱 - 了解你的读者目前花钱,什么他们的需求是什么,什么样的,他们有在他们的处置将会给你的各种想法的类型,你应该寻求广告主的收入,你可以做的联盟促销的类型和你可以开发产品的类型。

How to Create a Reader Profile?

There are no real rules – you can see I’ve developed a certain style in my personas above. I added a picture to each of the type of person in the profile to further personalise it. I’d suggest trying to include information in the following areas:

  • Demographics – basic facts, like age, gender, nationality, and education level. You can use Google Analytics not only to see how many readers are coming from which countries, but also to see how your readers fall into different age categories, and what the balance of genders is.谷歌的受众特征和兴趣页面explains how this works.

  • 财务状况 - 是你的读者富裕,安全的,或者只是有关管理?这显然会影响您选择,以促进作为子公司的产品类型,或自行创建。

  • Needs and/or challenges – what are your readers struggling with, or what are they keen to know about? With photography, for instance, readers like Grace will want to know how to capture their children as they grow up.

  • How they use the web – you might want to think about the other blogs they read, the news sites they visit, the social networks they’re active within, and whether they tend to browse on a computer or on a tablet / mobile (again, Google Analytics can give you insight into this).

  • Motivations for reading the blog – for instance, are your readers hobbyists or taking their first steps into a career related to your topic? Do they read your blog to be inspired, educated, or entertained?

  • 与话题的经验水平 - 是你的读者总初学者,经验丰富的,或者介于两者之间?您可能要为人们创造不同层次的经验和熟悉的话题几个读者的化身。

  • Dreams – what do they wish they could accomplish ... and how can you help them get there? You might find that the emails you receive and the comments on your posts help you figure out what your readers’ dreams are.

Of course, this isn’t an exhaustive list – if you’ve created a reader avatar (or several) before, please feel free to share your suggestions and tips in comments below.

Let me finish this post off with one last persona – again for DPS.

"Gareth"
Going Pro

gareth going pro avatar

Gareth (39 and living in Denver) prides himself on being one of the first people in his friendship group to own a digital camera. He invested heavily in a Sony Mavica that had the ability to take and store 9 images on a floppy disk!

加雷思卖掉了他丰富的胶片相机套件几年前,完全转化为佳能数码单反相机包,他会定期更新,并增加了每当一个新的相机,镜头或配件来进入市场。他还收集了一系列的其他相机 - Liecas,Holgas等比较模糊的车型。他具有较高的可支配收入。

加雷斯·布鲁里溃疡是一个成功的自由设计师t had recently put together a portfolio site for his photography and is on the way to going pro as a photographer.

加雷斯知道的大部分了解photography - he is part of dPS because he loves to show his work and help others improve their photography. He’s also looking to increase his profile and exposure as a photographer.

加雷斯拍摄一切 - 他特别热爱现场音乐摄影,城市景观和任何实验。

Gareth is an early adopter in many areas of life - he’s prolific in social media circles, has his own blog, Flickr account and is active on Facebook, Twitter and regularly uses Delicious for social bookmarking.


Now it’s over to you. Have a go at writing at least one reader avatar for your blog ... and leave a comment below to let us know how you got on.

About Darren Rowse
达伦·罗斯is the founder and editor ofProBlogger Blog Tipsand数码摄影学校。更多地了解他hereand connect with him onTwitter,Facebook,Google+andLinkedIn
Comments
  1. You mentioned getting the demographic info from google analytics. (I thought they were real people at first, lol). Where would you use these avatars on your site? Thanks!

  2. 詹姆斯Fanale说: 10/18/2017 at 3:30 am

    Great post – I love the idea of giving them a physical name. Makes it that much more real. Hadn’t thought about using these to provide advertisers as a quick way of letting them know about your readers.

    I think one of the biggest mistakes we make as bloggers is not figuring out our target market before creating content. Using customer avatars certainly keeps you focused and on point to serving your specific audience.

  3. Hi Darren,

    I like the amount of detail you put into creating reader avatars. Super insights here. I also vibe with James’ comment; adding a name to each avatar makes the individual more real, more authentic, more personal, which makes it easier to write for these folks.

    至于我,看到,感觉我的化身的希望d needs makes it easy to write posts for my blog and for guest blogging opportunities. I see the reader. Vividly. I see their problems. I see their hopes, their struggles, their dreams. When you see the person and their wants in great detail it gets easy to both become prolific, and to make a serious impact on folk’s lives because if you are doing a fine job visualizing the person and what they want you easily serve up what they want through your blog posts. That’s the key; see, then be, and you will even take things up 10 notches when you can be in their shoes, just for a moment, before you write your blog post.

    感谢分享达伦。

    瑞安

  4. buy dry fruits online india says: 10/18/2017 at 11:29 pm

    thank you..

  5. Readers avatar is a great idea and new to me. Love your tips on how to generate it. Will work on making it simpler.

  6. SAF教程说: 10/19/2017 at 5:35 pm

    伟大的职位。

  7. Great article keep up the good work keep posting

  8. 泰尔BelizeGal说: 10/20/2017 at 2:43 pm

    This was very helpful thank you!

  9. 由于达伦 - 在这个职位有着深刻的见解。我发现它真的很有用,它使写作买家角色非常容易。

  10. 杰恩说该隐: 10/30/2017 at 1:43 pm

    Thank you for this template. It helped me on many levels. First, it confirmed that the audience I am trying to attract (the over fifty year-old woman) it totally unrepresented in the category of women. The few examples I was able to find did broaden my vision and it also was apparent that the sub-categories are almost invisible. That realization will help be formulate the messaging with my blog.

  11. Lucas Smith says: 11/22/2017 at 5:39 pm

    Thank for sharing Darren.
    这无疑使谈话轻松了许多。至少知道你的读者的个性是不是花费在你的方法应该是这样,或者你会如何妥善处理这些分钟更好。
    Cheers!

  12. Ozoprop科技说: 12/06/2017 at 11:48 pm

    Valuable Information….

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