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Why You Should Look after Your Archives

张贴了达伦排 18日2021年3月 Creating Content 0 Comments

Why you should look after your archives

您发布的每个帖子都是另一个潜在的流量来源。显然,您写的帖子越多,您就会越多。

但是在创造新内容的同时总是件好事,还有另一种方式为您的网站带来额外的流量,这需要更少的努力。

Updating your archives.

Your personal traffic gold mine

If you’ve been blogging for a while, you may have hundreds or even thousands of posts sitting in your archive. And each one can potentially bring traffic to your site.

But if you haven’t looked at those posts since you first wrote them, they may be doing more harm than good. How do you think your readers will feel if they come across a post with broken links and out-of-date information?

好消息是,小bit of work you can update those posts and bring more traffic to your blog. And it will be a lot quicker than writing a new post from scratch.

吃大象

As the saying goes, the way to eat an elephant is one bite at a time. And the same goes with updating your archive.

You should be aiming towards updating全部你的帖子。But that’s going to take a while, especially if have hundreds or even thousands of posts in your archive. So pick one and update it, and then keep repeating the process until you’ve tackled them all.

So where’s a good place to start?

1. Posts that are popular

Check your analytics and look for posts that are getting plenty of traffic. It may be coming from Google, social media, or even another blog. Wherever it’s coming from, improving that particular post will certainly pay off.

2. Posts that aren’t popular

你有没有写过一篇你真正努力的帖子,只发现它没有在附近的任何地方和你认为这会?现在是时候看看你能做些什么来让它成为生活的新租约 - 一个新的标题,更好的视觉效果等。

3.你第一次开始时写的帖子

自从你开始博客以来,你已经走了很长的路。因此,您应该看看您的早期帖子,并查看是否需要更新。是的,你可能会畏缩在其中一些。但现在是你让他们更好的机会(并且看到你来的距离)。

怎么办?

现在你已经选择了一个帖子来更新,你应该怎么做?你的直接思想可能会让我完全被废除并重新开始,特别是如果它是一个真正的老帖子。但机会是变化,不需要变得急剧。以下是您可以尝试的一些事情。

1. Fix the obvious mistakes

Start by fixing the obvious problems – factual errors, spelling mistakes, and links that are either broken or outdated.

2. Update your content

While nostalgia buffs might enjoy reading about how things were five years ago, most people want information that’s current. So if you have any statistics or other time-sensitive information, update it.

But don’t discard the old information completely. You can use it to make comparisons and show how things have changed over the years. “In the past five years, Facebook has grown by x%, while Twitter has grown by y%.”

3.添加更多深度

这是为您的帖子添加更多深度的绝佳机会,特别是如果您在第一次写作时比您所做的话题更多。您可以添加更多示例,从专家,额外点甚至替代视图中添加更多示例,额外的视图。

4.改善视觉元素

你怎么看?它可能是时候替换图像(如果它纯粹是文本,或者添加一个),添加副标题,并将那些逗号分隔物品的长列表转换为项目符号。

5. Add some ‘Further reading’ links

If you’ve written other posts about the topic, create a ‘Further reading’ section and add links to those other posts. (And while you’re at it, do the same for those other posts and add the one you’re updating now.)

You could also add links to posts on other blogs that cover the same topic. Who knows? The other blogger might do the same for you.

6. Optimise it for SEO

The ‘rules’ of SEO have changed a lot of the years. And so what you did to improve your post’s ranking back then (e.g. keyword stuffing) may no longer work. Depending on what you did back then, you may need to tweak the content a little. You may even decide to focus on better keywords to improve its ranking.

7. Optimise it for social sharing

If you’ve been blogging for a while, some of your early posts might ask your readers to share them on social media platforms that no longer exist. (Some of my early posts asked people to share them on MySpace.) And of course, there are lots of new platforms you can ask them to share your posts on as well.

8. Provide a call to action

你是如何结束早期帖子的?你写了一个很好的结论吗?您可能希望调整您的结尾以包括呼叫行动,无论是订阅,在同一主题上阅读其他帖子,查看您提供的产品或服务,或其他帖子。

现在,重复这个过程

As I said earlier, you should be aiming towards updating全部你的帖子。凭借它们的唯一方法是让他们的例程更新。

Have you created a weekly timetable for creating posts, editing and posting them, hanging out on social media, and so on? Then it’s time to add another timeslot where you select a post from your archive and update it.

Even if you only do it once a week, in a year you’ll have 52 more posts driving traffic to your site. And rather than driving people away, they’ll draw your readers in. Not only will you get more traffic, you may also get more subscribers.

所以穿过你的档案,选择一个帖子,并给它一个新的生活租赁。

And let us know how it all went in the comments.

Photo by Markus Winkler on Unsplash

关于达伦排
Darren Rowse是创始人和编辑yabo娱乐problogger博客提示Digital Photography School。了解更多关于他的信息这里并与他联系推特,Facebook,Google+LinkedIn

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