Updating your archives.
Your personal traffic gold mine
If you’ve been blogging for a while, you may have hundreds or even thousands of posts sitting in your archive. And each one can potentially bring traffic to your site.
But if you haven’t looked at those posts since you first wrote them, they may be doing more harm than good. How do you think your readers will feel if they come across a post with broken links and out-of-date information?
好消息是,小bit of work you can update those posts and bring more traffic to your blog. And it will be a lot quicker than writing a new post from scratch.
As the saying goes, the way to eat an elephant is one bite at a time. And the same goes with updating your archive.
You should be aiming towards updating全部你的帖子。But that’s going to take a while, especially if have hundreds or even thousands of posts in your archive. So pick one and update it, and then keep repeating the process until you’ve tackled them all.
So where’s a good place to start?
1. Posts that are popular
Check your analytics and look for posts that are getting plenty of traffic. It may be coming from Google, social media, or even another blog. Wherever it’s coming from, improving that particular post will certainly pay off.
2. Posts that aren’t popular
你有没有写过一篇你真正努力的帖子，只发现它没有在附近的任何地方和你认为这会？现在是时候看看你能做些什么来让它成为生活的新租约 - 一个新的标题，更好的视觉效果等。
1. Fix the obvious mistakes
Start by fixing the obvious problems – factual errors, spelling mistakes, and links that are either broken or outdated.
2. Update your content
While nostalgia buffs might enjoy reading about how things were five years ago, most people want information that’s current. So if you have any statistics or other time-sensitive information, update it.
But don’t discard the old information completely. You can use it to make comparisons and show how things have changed over the years. “In the past five years, Facebook has grown by x%, while Twitter has grown by y%.”
5. Add some ‘Further reading’ links
If you’ve written other posts about the topic, create a ‘Further reading’ section and add links to those other posts. (And while you’re at it, do the same for those other posts and add the one you’re updating now.)
You could also add links to posts on other blogs that cover the same topic. Who knows? The other blogger might do the same for you.
6. Optimise it for SEO
The ‘rules’ of SEO have changed a lot of the years. And so what you did to improve your post’s ranking back then (e.g. keyword stuffing) may no longer work. Depending on what you did back then, you may need to tweak the content a little. You may even decide to focus on better keywords to improve its ranking.
7. Optimise it for social sharing
If you’ve been blogging for a while, some of your early posts might ask your readers to share them on social media platforms that no longer exist. (Some of my early posts asked people to share them on MySpace.) And of course, there are lots of new platforms you can ask them to share your posts on as well.
8. Provide a call to action
As I said earlier, you should be aiming towards updating全部你的帖子。凭借它们的唯一方法是让他们的例程更新。
Have you created a weekly timetable for creating posts, editing and posting them, hanging out on social media, and so on? Then it’s time to add another timeslot where you select a post from your archive and update it.
Even if you only do it once a week, in a year you’ll have 52 more posts driving traffic to your site. And rather than driving people away, they’ll draw your readers in. Not only will you get more traffic, you may also get more subscribers.
And let us know how it all went in the comments.
Photo by Markus Winkler on Unsplash