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主题周:发表您的博客后没有SEO,以及访问1000将永远消失

Posted ByGuest Blogger 3rd of June 2014 一般 0 Comments

我们欢迎兰德菲什到ProBloyabo娱乐gger主题周今天讲我们通过所有的东西SEO。本周虽然我们正在探索所有的事情you can do with a postafteryou hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers.

几天来,你一直在苦苦思考这个职位。有罪不启动它越早小时,找到合适的话题的辛劳,无情的编辑和重新编辑,现在,终于,发布按钮是存在的,诱惑你斗争到底,并在最后声明此微小的争夺。

发布按钮 (above: the blogger’s tantalizer, teaser, needler, and tormenter)

If you give in to that sweet release, it will feel good, at least for a little while. But in the months and years to come, you’ll look back at that post and, perhaps in revery, read it again, and think to yourself:

“这是出版了一本真正优秀的文章中,我。为什么它有这么少的成功?”

它开始这么好。后曾在Twitter上一些锐推。它得到了共享,并喜欢在Facebook上几次。也许它甚至变得有点流量来自Google+或Pinterest的。但是,那么,交通停止。您的文章是不是“新”了,而网络世界,似乎不再关心的东西超过24小时前。事实上,数据备份这件事 -social sharing half-lives across networks are <7 hours.


spike-of-hope

还有另一种方法。

The vast majority of content consumed on the web isn’t actually found through social media. In fact, the largest driver of traffic to web content (outside of direct navigation) is still the same source it was 3, 5, and 10 years ago, and remarkably, in spite (or perhaps in part because) of the rise of social & mobile, this source is still growing.

You’ll probably recognize it:

google-search-box

Search, and Google in particular (with90%的全球份额),仍驾驶交通的大得多的数量比所有社交网络相结合(一些good research from DefineMG here). Given Google’s 3.5+ Billion searches performed each day, that shouldn’t be a surprise, but to many bloggers, thinking about search, Google, and all that “SEO stuff” has been put aside in favor of Facebook shares, likes, tweets, +1s, and the more visible feedback and applause that come from social sources.

That bias is understandable – a visit from a Google search doesn’t have a fancy embeddable counter you can show off. 30,000 visits a month from search engines doesn’t carry nearly the same social proof that 30,000 Twitter followers does.

但是,它应该。

The vast majority of visitors who come via social have abrowsing-focused intent. They’re looking for something interesting, distracting, temporal, and, only rarely, directly or immediately applicable to an activity that will lead to them accomplishing the goals you’re hoping for on your website (a subscription to your posts, a following of your social accounts, purchasing your products, etc).

On the other hand,搜索者知道自己想要什么and when they want it – right now. Almost no searches are entirely serendipitous, but most every social visit is entirely so. A searcher is seeking to find information, accomplish a task, or transact in some way right this minute. That’s why they performed a query. If your blog post (and your website, more broadly) helps them achieve this goal, the value of that visit to both parties can be fantastic.

这里的悲剧:

当你对这些过去的职位,你可能会意识到,是的,该死!现在是时候做一些SEO!没有更多的忽视谷歌,必应,雅虎和休息。但遗憾的是,该船可能已经航行。一个博客为中心的搜索引擎优化的严酷事实的是,后几个小时后公布,90%+的等级能力度过的。当然,你可以回去和调整一些标题,语言的使用,甚至网址(根据您的CMS),但那些没有帮助后执行前进的好机会。

It’s that first burst of activity – of social sharing and people emailing it around and links coming in – that set the stage for ranking success in the search engines. The words, particularly the title, of the post are how others will describe it when they share, link, tweet, and pin. Those words are strong signals to search engines of how and whether to include your page in the search results. Likeiwse, the first few hours are when you’re most likely to earn that attention and awareness of potential linkers. Links are still a huge part of how search engine algorithms rank pages, and without them, you’ll usually struggle to perform. Both of these are short-lived opportunities on which you need to execute if you’re going to have SEO success with your blog.

值得庆幸的是,你能够resolve to make this a priority in the future. It may sound like a bad infomercial, but you can substantially upgrade your blog’s SEO potential with less than 5 minutes per post. Here’s how:

  • 第1步:关键字研究
  • 第2步:文章标题和正文内容纳入
  • 步骤3:主动外展的却有点

第1步:关键字研究

Earning additional search visits from the content your blog produces over a long streth means ranking for a keyword term or phrase that gets at least a few queries each month. You probably don’t want to tackle competitive phrases where you’ve got little chance to rank on page 1, but you also don’t want to to be ranking brilliantly for a search term no one ever types. In general, phrases with fewer searches are going to be less competitive (if you want to get more data-driven about analyzing the relative difficulty of ranking for a keyword,有一个工具,那).

谷歌的Keyword Planner Toolis still the best one out there to show relative volume levels. Here’s what it looks like:

AdWords的-KW-planner1

I plugged in a few possible searches related to the post you’re reading now (which is, in a very meta way, about doing SEO for blog posts). The suggestions you see above are what Google’s keyword tool returned. They expanded on a few of my ideas and showed me some terms I wouldn’t have otherwise thought to put in. But, before we go further, there’s four important points to be wary of when you’re looking at the Keyword Planner:

AdWords的-KW-planner2

A) These aren’t ALL the terms and phrases Google knows are related to your keyword(s). For whatever reason, they’re not comprehensive and, on any given search, may omit numerous good options. This is why it pays to refine and rerun once or twice, and to expand your brainstorm list of terms. It’s also why I’ll suggest using another methodology in combination with Keyword Planner below.

B) The numbers you see不准确. We’ve seen them show numbers that are 1/4 of the actual searches for a term and we’ve seen them show 4X the real figure. What is useful are the relative quantities. If Keyword Planner says term XYZ gets twice the searches that term ABC gets, you can be fairly sure that XYZ > ABC. Don’t panic about choosing a term with only 10 or 20 searches/month. These low numbers are actually where we see the least competition and the least accuracy from Google in under-reporting real volume.

C)这种“竞争”并不是指它可能是军衔特定关键字的有机结果如何努力。关键字规划师是显示的关联到AdWords竞价多少广告系列针对这些方面的竞赛水平。不要太气馁,如果它说:“中等”或“高”作为有机结果并不总是反映什么付费广告做的。

d)同样,列成本可大致考虑SEO的时候忽略。它可以帮助一个领域是提供的事务如何在自然界中的搜索查询是一个感觉,而且交通他人的价值。如果你对你的博客提供广告,例如思维,你可能要注意多广告客户的支付是在搜索前对与主题相关的(多个)关键字。

我会鼓励你去追求其他的关键词研究来源是谷歌的自动提示。它往往照亮关键字想法,你可能没有通过的AdWords计划看到。事实上,一些最好的术语和短语来的目标是那些关键字规划师还没有上市,但不会自动提示(这是因为很多其他的搜索引擎优化为重点内容创建者可能已经错过了它们)。

博客,搜索引擎优化,自动提示 Start typing, but don’t hit enter!

第2步:文章标题和正文内容纳入

Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can. For example, when I started drafting this post, I titled it “Publish Now And 1000s of Visits Will Be Forever Lost.” It had a catch and it matched the tone I was aiming for with the piece, but it didn’t target any of those lovely keywords that can help it potentially earn visits for years to come. So I thought up three more:

  1. Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
  2. Your Amazing Blog Post – SEO = 1000s of Lost Visits
  3. 失落的访问的这些简单的SEO博客技巧会为你节省1000

Even though I don’t like #3, it’s probably the best optimized title (note that Google is pretty smart these days about interpreting modifications of words like “blog” and “blogging” that have the same meaning/intent). But, that doesn’t mean I’ll choose it. As I noted above, a lot of a post’s potential success is based on its ability to get in front of the right eyeballs. A title that’s optimized for keyword placement but doesn’t resonate with social sharers and potential linkers isn’t worth compromising for. Instead, I’d go with #1 or #2 and I happened to like #1 just a bit better.

The only other part of this step is to make sure the post itself has at least a mention or two of the target keyword phrase and is actually about that topic (nothing infuriates searchers more than discovering a page ranking in Google that’s not actually about what they wanted – and those user/usage metrics will, eventually, hurt your rankings).

步骤3:主动外展的却有点

Chances are that when writing your post, you mentioned someone, used a graphic or image from somewhere else, linked to some reference-worthy content on another site, or called out a service or organization in some way. If you believe there’s any chance that they (the referenced party) would be interested in reading what you’ve written about them, don’t be shy – let them know.

Twitter makes this incredibly easy (and Google+, too, for those of you using that service). In this post, for example, I referenced a study from Bit.ly, some search stats from Statcounter, and a great post from Define Media Group. Immediately upon hitting publish, I should tweet, G+, and/or email all three of them and say thanks, making sure to point them in the direction of this post. Maybe they’ll share it, maybe they won’t, but they’ll know I appreciate their work, and that goodwill might be valuable in the future, too.

同样,如果我知道有几个人在我的网络或在那些我遵循/互动与社交媒体或者谁可能受益或享受这个职位的现实世界,我应该放弃他们行了。

这可能是关于谁给触点与另一个2分钟发送消息的思考30秒,但这一努力的回报可能意味着落入悲惨“FLATLINE后利差,赢得环节,行列,之间的差异中都能跟得上“。

———–

建议的最后几个部分:

  • Don’t worry too much about targeting a keyword phrase in more than one post. If at first you don’t succeed, try again! Google has no penalty for a blog that publishes 3-4 posts all chasing the same keyword. The only time I might not do this is if you’re already ranking very well for a term/phrase, in which case, I’d consider updating the old post vs. writing a completely new one.
  • Updating & re-publishing can be a super power! If you’ve got a post that did well, but didn’t quite make it to the first page of results, consider revising it, adding in the most modern information, and publishing a new post to replace the old one. You can use a 301 redirect orrel=canonical tagto point search engines from the old version to the new one.
  • If you need inspiration for titles or content in niches where you think there’s just nothing exciting to write about, I can’t recommendBuzzsumoenough. Give the tool a spin with a few searches related to your potential topics and you’ll see what I mean.
  • 并不是每一个岗位需要或应该是搜索引擎优化的目标。写你的观众,为自己,或者只是为了法院意外发现是一件美妙的事情。但每几篇文章(或者至少每隔几十个),想想那些可怜的灵魂谁正在寻找和发现你没有惊人的工作 - 为他们做:-)

附:几年前,我创建了一个演讲围绕着我的爱为博客和博客的题目是:如何赚取流量,而不会出卖自己的灵魂. If you’re worried that SEO means sacrificing the beauty of your work, check it out – it may just restore your faith that the two can live in harmony.

关于Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
注释
  1. Keyword research is very good idea but google change its month search according to monthly visitors. You are talking right that this is not accorate searches. I agree with you and your post. But we can get a clear picture before us that how much visitors we can get per month. So something is better then nothing.

  2. Great post, useful content. Thinking about the keyword while you write the blog saves so much time, and makes that SEO component easier. It is possible to do it, without coming up with crazy titles. And THANK YOU for Buzzsumo… what a gem!

  3. Wonderful Post !!
    There is absolutely no doubt that keyword is the key of a website optimization which can give a blog or website a greater chance of visibility continuity in the search results…

    不能完全依赖于社交媒体的一个我nformation are published your post or link is pushed down and becomes irrelevant with the course of time !!

  4. Awesome post! I was planning for a PPC campaign and you tips will help me a lot.

  5. Yeah..this is the fact and for well established blog I would recommend to use the keywords just in the body, and the awesome Title just to attract CTR.

  6. Thanks for this useful tips. I have never used Google’s Keyword Planner in the past but I am going to start doing it now as I see how good it might be if correctly done.

  7. 雷克什·占拉说: 2017年9月11日在上午11:42

    兰德感谢这些有用的提示。我也相信,写的任何信息之前,要做好在该主题的适当的研究。这样做的最好办法是通过谷歌关键字规划师。

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