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如何使用Instagram的变化滚动时,您依赖于它为小型企业

在34年2月30日下午截屏2016年8月16日

Jayde Leeder is the creative force behindLittle Paper Lane,在悉尼北部海滩一个文具精品店也有一个蓬勃发展在线手臂。She also oversees a全平面设计工作室专业婚礼文具和手工绘制的标志,旁边的教学和管理社会化媒体。

Recently becoming an在线影响者她自己,Jayde已经看到了很多社会化媒体(和Instagram尤其是)如何成为企业的一个基本方面在线 - 或任何真正的业务,这些天谁依赖客户生存。

Jayde is also one of the business owners who recently saw a shift in the ability to reach her audience thanks to myriadchanges to the Instagram platform:时间表洗牌,生物页,故事,并链接到Facebook账户包括在内。但她还有一个谁遇到了这个挑战头企业主之一,创造性和深思熟虑努力工作与改变,而不是被甩在后面。

在2.32.31下午截屏2016年8月16日

How important is Instagram and social media in general to your business?

Its crucial. Our success has been directly from social media and our growth is reliant on it.

如何把改变的Instagram和时间表结构影响你和你的公司吗?

Massive. Its been almost instant as well. We have had a decrease in online sales, and drive to the blog and website has dropped substantially. My online profile is growing a lot slower. Followings would usually range between 300-1000 new followers every 2-4 weeks. Now it takes almost a month to get even 100 organic followers on my main account. Growth on my shop account has been steady, but no where near as quick or strong as it was before.

你采取了哪些措施来确保碰撞不会太消极了?

只是想,真正做到公开和诚实与我们的追随者和有关社会化媒体对小(大)业务的影响在线社区。我一直试图更多地促进小型和本地企业的支持,因为变化为好,因为我知道我不是它的唯一的商业痛苦。所以,我们真的是要确保我们在所有平台上,但主要是对Instagram的非常活跃。你必须提醒人们你是一个企业,需要他们,所以实际上你可以留在企业。

在2.33.46下午截屏2016年8月16日

什么教训你从变化到Instagram的,当涉及到企业普遍学到了什么?

要诚实,勇于创新,并尝试做新的事情,动摇了一点东西。给他们想要的人,但一定要忠于你是谁。

什么东西放在Instagram的工作,让观众 - 他们真正来响应?

They love behind the scenes and the ‘real life’ stuff. Everyone loves the pretty shop photos and window displays and what we sell and do, but they love the stories the most. Even if there is a pretty photo, they want to hear the story behind the pretty. And the stories about the reality of life when you have kids and dogs and a business. Instagram followers love to see a gorgeous photo, and you can hold onto them with a gorgeous photo. But you will build a community with a story. They trust us, and want to work with us because Ive been so transparent with our life online.

你经常有店的东西,个人家庭的东西混合 - 你如何将二者结合起来?如何做你的追随者反应?

我想是因为我的心永远是所有的地方(像大多数父母),我有一个有点创意的头脑,再加上我是相当高的功能性焦虑症的女孩,我不能只是坚持一个主题,并运行它。我们的业务不仅仅是店铺和我们的服务这么多。

我工作的原因有这么多神奇的人和a given so many awesome opportunities, is because from day one I was very strict with showing the world the realities of what its like to run a shop when you have a family and to be honest. It has happened organically though, and I’ve watched and listened to what my followers and community love. Once you get an idea of what your followers love, you translate that into your posts. And its been the only ‘theme’ Ive used for my online life…to listen to what they want.

我从来没有想社会化媒体是“硬”,所以最好的办法为我做到这一点是分享这一切。而由于林Jayde,我不喜欢这个世界看起来枯燥又丑,我好不容易才用了很多的漂亮,很多真正的一起凝胶它。亚博娱乐app官网I try to share 1-2 things on Instagram a day about business, one personal, whether its family, dogs losing their shit, or what I’m doing that day, and I try to make sure I’m open about everything I do. Most people stick around.

走出我的Instagram的39.5K的追随者,1500已取消关注。他们中有些人当然会收到反垃圾邮件插件,有些人就是不给一个关于我女儿的衣服是什么废话。有些人真的只是想店里的东西。所以今年作为Instagram的变化正在发生,我开始了Littlepaperlaneshopaccount. And its strictly shop, business and all things that inspire us.

有很多在我与我的业务是在线的方式风险。幸运的是,大多数人有关,他们被我们欣赏幽默,诚实和坚持。我只是觉得商家总是(他们仍然是)非常“businessy”,感到非常冷,上'是一个企业的非常坚定,我不跑我的业务的方式。所以,我没有运行我的网上平台,无论是方式。而幸运的是它的工作原理。

但我的店铺账号,因为不是所有的人都是“巨犬”的人。每天大部分后续的小皮弄,但人们告诉我们,他们留下来的故事和“生命”。

Screen Shot 2016-08-16 at 2.34.17 pm

Do you do different things for your Instagram audience and your Facebook audience?

一点点。Facebook的需要大量的精力和注意力。我觉得我必须分享我的“利益”和话题多了很多在Facebook上只是让任何人都能看到过一个帖子。我尝试经常分享一个“深夜广告”后。你需要来到了乐趣职位和他们可以聊天的,搞的谈话Facebook的流量。

Instagram的是基于非常直观。Facebook是几乎本身就是一个搜索引擎,所以我必须要多一点在Facebook上,我很高兴成为“聊天”,但我觉得它比Instagram的更多的工作。

你用过的Instagram或Facebook上的广告?你怎么找到他们的工作?

我用两个。与其说与Instagram的,我曾做过一个试验与广告Instagram的,这是伟大的,让追随者,但我希望人们店,所以这是有趣的,看看没有人真的点击买东西的网站上。

我要对我的其他帐户再试一次作为一个实验,看看,但我不是太深刻的印象。Facebook的广告有时是真棒新的人看到你的页面,但我不觉得他们所有的惊人。除非你付出了很大的量,你看不到的巨大变化。

我也很喜欢有机增长。自己这么辛苦,现在在Facebook和Instagram的,所有的变化之后,获得该有机增长,但我喜欢的人找到他们给我们的方式,并希望留在自己。我试着在我的平台和支持他人从事,通常你会发现其他人会看到你的名字弹出,跟着你一起这样,和口碑永远是我们找到新的追随者一大途径。人们会在标签帖子乐趣激励或帖子的朋友,他们找到自己的方式,方法。我们尝试合作,并支持我们的社会尽我们所能,我们发现他们也这样做。

在2.32.58下午截屏2016年8月16日

你如何对付巨魔?

脑袋上。大多数人都告诉我忽略他们,他们总是告诉大家忽略他们,但有时它们实际上不是巨魔。有时候,一个人是现实生活中的混蛋谁可能是超级无知。偶尔,当有人写了一个可笑的评论,我解决这个问题,他们会道歉,或者他们会理解我的观点更多,也分享他们的。重要的是,网络世界知道,当他们做出评论,他们通常使之约一个实际的人谁是阅读它。所以,我想提醒的是,仇敌。

So for me, with how anxious my brain is, if I don’t address negativity or trolls, then I will stew in my brain too long with the ‘what ifs’ and if you have anxiety, the ‘what ifs’ are a killer. There really isn’t huge amounts of horrid people all the time though, most people are lovely, but if I do cop the brunt of someones douchey comment at me, I wont let it slide, and I will share it with the world.

在2.41.55下午截屏2016年8月16日

What would be your top three tips for people who want to use social media to promote their business?

参与在你的社区。Be a part of your online community. The amount of people I see with 297,876 followers and they NEVER comment or engage with their followers is terrible.

These people that follow you are supporting you, and buying things from you or using your services or just being there to read your long anxiety-filled rants and just being there for you. I can’t reply to 200 comments five times a day – I’ll try, but its not always possible – but I can answer the questions and say thank you to a few and interact with them. It’s not a community if you are on top of the mountain looking down on everyone at the base of it.

除非你想成为的Instagram的唐纳德·特朗普,你需要获得之间的人群。你让人流连。你怎么会知道他们想要什么,如果你不认识他们?

Evolve and learn。人们喜欢跟着你是有原因的,你不希望从他们在那里什么太远摇摆,但你不希望孔他们要么。因此,保持创建和保持前进,同时保持忠于你,你相信什么。

我试着更多地了解社会化媒体始终。它总是不断变化的,所以我们需要确保我们了解我们使用的是什么。我认为是这样任何业务有关。

Trend alert。I know it sounds like you have to be ‘cool’, but you don’t have to be. Your社交媒体必须。

If you want to succeed on any social media, you have to make sure it looks the part. The most influential instagrammers and businesses doing amazingly well on social media, and Instagram especiallym all have the same thing in common: they have stunning feeds. Their content looks amazing.

Whenever I teach social media, I always tell them they need to keep up with trends. Yes we all want to be hipsters that are way ahead of trends, but even being a hipster is a sort of trend. You need to know what is going on in the world and what works on social media.

Instagram的especially is always image first, content and conversation second. Draw your audience in with your photo, and keep them there with your conversation and information.

所以,很多时候,我将有一个客户在一个教训,他们有一个伟大的企业,但他们不能让社交媒体上的任何地方。你看看他们的饲料和它的黑暗和模糊,没有告诉任何类型的故事。作出努力,使它看起来惊人。它不要求你是一个造型师。但是,学习如何使用好编辑程序 - Snapseed提供您的手机上应该是你的死党。

不要放弃。有时在开始的时候,你觉得你在说自己。可是有一天,会有人回嘴。对不起,这是有点像405个提示;)

405个提示超过三个好!我们将采取“时间!Jayde,我很想听听你的问题,如果您有任何,所以问了!你有没有注意到所改动的Instagram您的博客或业务的巨大差异?

关于斯泰西·罗伯茨
Stacey Roberts is the Managing Editor ofProBlogger.net:一个作家,Blogger和专职字书呆子与被留在家里的妈妈平衡这一切。她写这一切,并在多Veggie Mama。与她聊天的Twitter@veggie_mama,follow onPinterest的for fun and useful tips, peek behind the curtain onInstagram的Snapchat,听她的90年代流行文化亚博娱乐或者被受理上Facebook
注释
  1. Hello Stacey, Nice and Informative post on Instagram

  2. This just goes to show how business owners and marketers can’t rely on channels. We need to stay on top of new updates and ahead of new trends without getting overwhelmed. Jayde is a really good example of how, above all, we should stick to the basic principles of giving value to our customers and engaging with them. Loved reading her tips.

  3. 嗨斯泰西

    我仍然斯塔饲料痛苦。你能告诉我如何对待人得到通过Instagram的付费广告活动?

    谢谢

  4. 贪Mojica说: 01/30/2018 at 11:19 pm

    I personally use hashtags when marketing products or services on Instagram. One of my favorite tools would be Hashatory. This hashtag suggesting tool helps me target a specific market by providing a group of related hashtags for my keyword on a search volume or tier that I preset. I find it very easy to use for both big and small campaigns.

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