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How to Set SMART Goals for Your Blog in 2021

张贴了Bill Harper 2020年12月17日 一般 0 Comments

How to set SMART goals for your blog in 2021 这篇文章是基于episode 218of the ProBlogger podcast.

It’s been avery漫长的一年,就像大多数人一样,你可能不能等待它结束。随着新的一年,在拐角处,现在是为2021年制定一些博客目标的好时机。

如果您想成长博客,则设定目标非常重要。它将帮助您将您的时间和精力集中在最重要的内容上。并且了解你将实现的东西会给你一些增加的动力来继续前进。

Getting SMART about setting goals

There’s alotof information out there about goals and how to set them. One of the most popular methods is to base them on the SMART acronym, which stands forsmart,可衡量的,可实现的,relevanttime-bound。And that’s the one I’ll be referring to in this post.

但我将为一些字母附加一些单词,以使其更具体到博客。

S is for…

To start, your goals should be as具体越好。不要把模糊的目标,“我要more traffic for my blog,” or, “I want more money from my blog,” or, “I want to post more often.”Howmuchmore traffic do you want?多少more money do you want?How oftendo you want to post?

Instead, work out究竟what you want to achieve:

  • “I want to double the amount of traffic I had this year.”
  • “I want to make $50,000.”
  • “我想每周发布一篇新帖子。”

Not only are these goals far more specific, they also satisfy another criterion that starts with ‘s’ –significant

As I said earlier, setting goals is important if you want to grow your blog. But don’t start making them just for the sake of it. You should be settingsignificantgoals that will get you closer to your long-term goals.

Want to make a million dollars from blogging? You probably won’t get there in a year, but you can certainly set yourself a goal (“I want to make $50,000.”) that gets you closer to that lucrative figure.

Want to get a book deal? You may not get one this year, but you can certainly set yourself a goal (“I want to publish a new post every week.”) that will get you closer.

您也应该提出对您有重要意义的目标。也许你想赚50,000美元,所以你可以买一辆新车或你的第一个家。现在目标是更重要的是,你将更有动力实现它。

m是...

接下来,您的目标需要可衡量的。As Peter Drucker once said, “If you can’t measure it, you can’t improve it.”

我在上一节中提到的具体目标也是可衡量的,因为你是否达到了易于制定它们。在年底,您将知道您是否将您的交通增加了一倍,每周均为50,000美元或发布新的东西。

不仅如此,您可以解决您的跟踪程度,如有必要,请进行一些调整。让我们说你的目标是每年赚50,000美元。这是一个月的4,166美元,或每天137美元。因此,在这一年中的任何时候,你可以比较你用多少钱?should已经看看你有多符合你的目标。

当你计划你的目标时,请牢记另一个M字 -meaningful。如果它对你意味着什么,你可能更有可能实现目标。我曾经和博主谈过,他们的目标是为非洲孤儿学校筹集10,000美元。它与生长她的博客无关,但她几年前访问了孤儿院,所以这对她来说是一个有意义的目标。

a是...

你的目标应该伸展你,让你努力工作。但他们也应该是可实现的based on the situation you’re in.

If you can only blog in the evenings because of work and family commitments, you probably shouldn’t set a goal to publish a new blog post every day. Even publishing once a week might be pushing things too far. You may be better off setting a goal to publish a post once a fortnight to start with, and then see how well you’re tracking after a couple of months.

Setting goals you can’t actually reach can actually hurt your blog. You may be far less motivated to keep going, and even if youdo保持您的内容质量可能会下降,这可能会损坏您的品牌。

By all means stretch yourself, but don’t bite off more than you can chew. When you’re creating your goals, take the time and resources you have into account. What you’d like to be a one-year goal may need to become one of your long-term goals instead – at least to begin with.

And if you’re part of a team, then your goals should also beagreed-upon。That means not only letting everyone know about the goals you’d like to achieve, but also getting them to take those goals on board so you can all work together to achieve them.

R is for…

Chances are you’ll be making a number of goals for the year. But once you’ve created them all, check to make sure they’re all stillrelevant。You may find that some of them clash with others, or have already been covered in other goals. And some may just be a little bit before their time.

回到2015年,我的一个目标是在美国举办活动。我们在美国有很多读者,所以我认为这将是一个值得的目标。但是,当我看待那一年的所有目标时,我可以看到在美国跑到一个活动的工作会影响我的一些目标。所以我决定把那个特定的目标放在举行。

两年后,我拍了另一点看我的目标清单,我可以看到我们如何运行该美国的活动。在中间年内,我会遇到一些可以帮助我们成为现实的人。所以我按照自己的时间表释放了一段时间来努力,结果是我们的成功孵化器活动。

Just because a goal isn’t relevant at the moment doesn’t mean you should discard it completely. You may simply need more resources, contacts or prep work to make it a success.

T是...

Finally, your goals should betime-bound。In other words, they need deadlines.

这不仅使您的目标特定和可衡量,它还可以帮助您解决您将如何实现目标。

For example, if your goal is to publish a blog post every Friday then you can work backwards to work out when you need to finish your research, when you need to finish the first draft, and so on.

One tip with deadlines: Try to space them out, rather than putting them all at the end of the year. That way you won’t be facing a pile of deadlines at a time when you should be winding down rather than speeding up.

Spacing them out also means you’ll be achieving goals regularly, which can do wonders for your motivation.

Over to you

你2021年的目标是什么?他们将帮助您实现哪些长期目标?让我们在评论中知道。

照片由ricardo arce on toneplash

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