这篇文章是基于episode 218of the ProBlogger podcast.
It’s been avery漫长的一年，就像大多数人一样，你可能不能等待它结束。随着新的一年，在拐角处，现在是为2021年制定一些博客目标的好时机。
Getting SMART about setting goals
There’s alotof information out there about goals and how to set them. One of the most popular methods is to base them on the SMART acronym, which stands forsmart,可衡量的,可实现的,relevant和time-bound。And that’s the one I’ll be referring to in this post.
S is for…
To start, your goals should be as具体越好。不要把模糊的目标,“我要more traffic for my blog,” or, “I want more money from my blog,” or, “I want to post more often.”Howmuchmore traffic do you want?多少more money do you want?How oftendo you want to post?
Instead, work out究竟what you want to achieve:
- “I want to double the amount of traffic I had this year.”
- “I want to make $50,000.”
Not only are these goals far more specific, they also satisfy another criterion that starts with ‘s’ –significant。
As I said earlier, setting goals is important if you want to grow your blog. But don’t start making them just for the sake of it. You should be settingsignificantgoals that will get you closer to your long-term goals.
Want to make a million dollars from blogging? You probably won’t get there in a year, but you can certainly set yourself a goal (“I want to make $50,000.”) that gets you closer to that lucrative figure.
Want to get a book deal? You may not get one this year, but you can certainly set yourself a goal (“I want to publish a new post every week.”) that will get you closer.
接下来，您的目标需要可衡量的。As Peter Drucker once said, “If you can’t measure it, you can’t improve it.”
你的目标应该伸展你，让你努力工作。但他们也应该是可实现的based on the situation you’re in.
If you can only blog in the evenings because of work and family commitments, you probably shouldn’t set a goal to publish a new blog post every day. Even publishing once a week might be pushing things too far. You may be better off setting a goal to publish a post once a fortnight to start with, and then see how well you’re tracking after a couple of months.
Setting goals you can’t actually reach can actually hurt your blog. You may be far less motivated to keep going, and even if youdo保持您的内容质量可能会下降，这可能会损坏您的品牌。
By all means stretch yourself, but don’t bite off more than you can chew. When you’re creating your goals, take the time and resources you have into account. What you’d like to be a one-year goal may need to become one of your long-term goals instead – at least to begin with.
And if you’re part of a team, then your goals should also beagreed-upon。That means not only letting everyone know about the goals you’d like to achieve, but also getting them to take those goals on board so you can all work together to achieve them.
R is for…
Chances are you’ll be making a number of goals for the year. But once you’ve created them all, check to make sure they’re all stillrelevant。You may find that some of them clash with others, or have already been covered in other goals. And some may just be a little bit before their time.
Just because a goal isn’t relevant at the moment doesn’t mean you should discard it completely. You may simply need more resources, contacts or prep work to make it a success.
Finally, your goals should betime-bound。In other words, they need deadlines.
For example, if your goal is to publish a blog post every Friday then you can work backwards to work out when you need to finish your research, when you need to finish the first draft, and so on.
One tip with deadlines: Try to space them out, rather than putting them all at the end of the year. That way you won’t be facing a pile of deadlines at a time when you should be winding down rather than speeding up.
Spacing them out also means you’ll be achieving goals regularly, which can do wonders for your motivation.
Over to you
照片由ricardo arce on toneplash