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每个Blogger需要了解电子邮件

张贴了达伦排 30th of April 2021 Build Community 0 Comments

What every blogger needs to know about email

这篇文章是基于episode 251of the ProBlogger podcast.

I’vesaid it before和I’ll say it again: email is one of the best ways (if notthe最佳方式)与您的博客读者联系。

您可能认为电子邮件已过时,并且在社交媒体上沟通将为您提供最佳机会吸引读者。但是你没有控制任何这些平台,所以你是在他们所做的任何改变的情况下怜悯。

但通过电子邮件,您可以完全控制沟通的各个方面。如果你没有使用它,你真的失踪了。

But that’s easier said than done. How do you actually set up an email list? How do you get people to subscribe to it. And when theydo订阅,你发给他们什么?

所以本周我想回答你以前从未这样做过的一些问题。从...开始…

Choosing an email provider

您的第一个决定之一是选择电子邮件提供商。在您手动复制和粘贴人们的电子邮件地址到长期分发列表中,已经走了。这些提供商为您提供所有努力工作,并提供所需的工具,如:

  • forms for people to subscribe (and unsubscribe) from your list
  • allowing people to confirm their subscription (double opt-in)
  • templates to help you create your newsletter
  • 当人们收到您的时事通讯时计划
  • 用批处理发送您的时事通讯,因此它不会被标记为垃圾邮件
  • segmenting your list based in various attributes (country, language, etc.)
  • statistics on who opens and reads your newsletter.

How much you will need to pay will depend on the email provider and the numbers of features you need. However, a lot of them offer a free option based on how many subscribers you have in your list.

我们有一个指导ProBlogger PLUS Members Librarythat compares the various email providers so you can choose the one that best suits your needs. And这是一个博客帖子to help you even more.

Once you’ve settled on an email provider, the next step is…

Setting up your subscription forms

几乎每个电子邮件提供商都可以在您的标题,侧栏甚至您的帖子中放置表格,以收集人员的电子邮件地址。您通常可以定制这些形式以匹配您的博客的设计,并以不同的方式出现。您可能需要尝试一点以找到最有效的放置这些形式的地方。如果没有进入读者的方式,你想让他们突出。

一旦您的表格到位,您应该订阅您的博客,以确保一切正常工作。您是否获得了选择的消息来确认您的订阅?您是否从某人订阅的电子邮件提供商中收到消息或其他一些迹象?您可以提出订阅者列表,查看您自己的电子邮件地址吗?您可以取消订阅,您的电子邮件地址是否从列表中消失?

一旦您设置了表单并测试了一切,您只需等待您的第一个订阅者。(当然,在等待时,您将致力于创造更多内容,对吧?)

和once you get your first subscriber, it’s time to start…

发出您的时事通讯

你现在拥有你的第一个订阅者(尽管希望你有一个以上)。问题是,你发给他们什么?

What you include in your newsletter is totally up to you. But here are a few ideas on what you could include:

  • A paragraph about your latest post with a link to the full post on your blog
  • 关于你的下一个帖子的速度是关于的
  • Links to interesting articles you’ve read
  • Something you’ve learned
  • A famous quote that resonates with you (and perhaps the reason why)
  • 有关您的一点信息,或者自上次时事通讯以来一直在达到什么
  • 关于他们想在博客上阅读的内容的建议
  • A question they could answer, which could then be used in a future post (with their permission, of course).

这是一个博客帖子进入内容转为叙述你的简报e deeper.

As I said, what you put in your newsletter is totally up to you. Just make sure it has some useful information that can give your readers a ‘quick win’.

您的时事通讯设计也不需要过于花哨。不要推迟发送它,因为它没有所有的铃声和​​其他新闻稿都有。最重要的是你发送它。

和make sure you keep sending them, no matter how many subscribers you have. Don’t think you have to wait until you have 100 subscribers to make it worth your while.

But what happens when you have everything set up and people still aren’t subscribing? If that happens you may need to think about…

Creating an incentive to subscribe

如果您在另一个网站上订阅了通讯,您可以获得一些奖励,以便订阅订阅 - 免费PDF,下次订单的折扣等。

这可能是吸引人们订阅的好方法yournewsletter. You could create a simple PDF offering tips on how to perform a particular task or other information related to your niche.

Unfortunately, you may find that some people subscribe just to get your free offering. And once they have it, they unsubscribe the first chance they get (probably by using the link in your newsletter).

当然,如果你的PDF中的内容与博客上的内容一样有用,他们将意识到它值得作为用户并坚持下去。但是,还有另一种方法可以让它们保持订阅更长 - 电子邮件序列。这是您每周一直在发送更多有用信息的地方(或您选择的任何时间范围)作为留在订阅的激励。

The information you send could be more ‘freebies’ like your initial offering. But it could also be a series of emails that steps them through a process in greater detail. And at the end of each email you hint at what’s coming in the next one, which gives them more incentive to stay subscribed so they don’t miss out.

创建像这样的电子邮件序列是建立与读者关系的好方法。随着时间的推移,他们会看到你真的想要用你创造的内容来帮助他们。在他们意识到并成为普通读者之前,它不会很久。

We have a number of these email sequences at ProBlogger. But one of the most popular incentives is our 6 Months of Blog Post Ideas, where people can sign up to get 30 blog post ideas every month for six months. It’s a way to give those who subscribe a quick win (30 ideas within minutes of signing up), but also keep delivering those quick wins over time.

另一个选择的选择是我们的Ultimate Guide to Start a Blog Course。While it doesn’t necessarily create a quick win, we’ve found that the people who sign up for it have stayed with us as readers and listeners. They’re grateful, and it shows the power of creating something for free in exchange for an email address.

Ready to set upyouremail list?

As I said earlier, email is one of the best ways you can connect with your readers. And the tools available today make setting up a subscription list, gathering email addresses and sending out regular newsletters quite easy.

So choose your provider, get those forms on your site, and get ready to make a real connection with your readers.

让我们知道这一切。

Photo by Solen Feyissa on Unsplash

关于达伦排
达伦排is the founder and editor ofyabo娱乐problogger博客提示Digital Photography School。了解更多关于他的信息这里并与他联系推特,FacebookLinkedIn

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